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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Tie Zeng who wrote (25526)	4/27/2000 2:58:00 PM
From: Doug Fowler	Read Replies (1) \| Respond to of 27307

Yes, other than for the net stocks with funny money, no marketing person worth their salt can justify spending one dollar in advertising to get 10 cents back in sales. Hey! Here's a great new idea. Buy my widget for 10 cents and I will give you back one dollar in return. With a billion dollars, I can become a company with $100M in revenues overnight -- multiply that buy 100 (common Price to Sales ratio for Net stocks), and I've got a $10 Billion stock market for cap for a $1B investment. Hey, but what happens when I can't take a dime for a dollar? Oh, don't worry, I'll have a huge user base and then I can sell them anything!!!

To: Tie Zeng who wrote (25526)	4/27/2000 8:09:00 PM
From: Pruguy	Read Replies (1) \| Respond to of 27307

Why is it you feel the on-line brokerages are the only one who can justify on-line advertising?

To: Tie Zeng who wrote (25526)	4/27/2000 8:58:00 PM
From: CookiePuss	Read Replies (2) \| Respond to of 27307

No tangible evidence has ever proven advertising to be effective in selling products and services in any communications vehicle whether it be network television or highway billboards. Advertising creates awareness which is why so much money has historically been budgeted for this function. The more places a company has a presence, the greater the awareness. Companies will continue to spend money promoting themselved online, just as they have been doing in print and broadcast for many years. This is a core strategic initiative for any company that needs to build their brand or hawk a product or service. Online ad budgets have been steadily increasing for the past 6 years and will continue to do so for the mid to long term. This is what reputable market research firms like Forrester and Jupiter Communications have to say, but hey what do they know ;-) What Yahoo loses in ad revenue from Dr. Koop they will make tenfold from the IBMs and Coca Colas in the coming years. YHOO!