To: Jack Hartmann who wrote (22071 ) 5/11/2000 5:47:00 AM From: Big Dog Read Replies (1) | Respond to of 29970
Excite CEO Bell Says Internet Content, Not Distribution, Matter By Jonathan Make New Orleans, May 10 (Bloomberg) -- George Bell, promoted to chairman of Excite At Home Corp. this week, said customers care more about content such as video on demand, news and music, not the technology used to reach the Internet. Internet providers can develop more content to retain customers and attract new subscribers, said Bell, who on Monday replaced Thomas Jermoluk as chairman of the No. 1 U.S. provider of fast Internet connections over cable. Other speakers echoed his remarks at the final presentation of the National Cable Television Association's annual meeting in New Orleans. Excite and America Online Inc., whose president also spoke, are among the few large companies that run popular Web sites and provide Internet connections. As more people demand high-speed, always-on Web connections from home, customers will be attracted to companies that offer the best content, the executives said. ``People at the end of the day obviously get more out of content, not to the form of distribution,'' said Bell, who is also chief executive of Excite. ``We want to make as much as possible in terms of our investment strategies there.'' In addition to Bell, Microsoft Corp. Chief Executive Steven Ballmer and Robert Pittman, president of America Online, also spoke on the cable convention panel. All the executives stressed that phone, cable and Internet companies must focus on customer service, in addition to technical issues. ``The laws of consumer behavior apply to the Internet: brands win, and convenience is king,'' said Pittman, who will be co-chief operating officer after America Online completes the planned acquisition of Time Warner Inc. for $139 billion. ``E- mail is a whole lot better than licking stamps and sealing envelopes.'' Shares of Dulles, Virginia-based AOL fell 2 1/4 to 54 on the New York Stock Exchange. Microsoft, the No. 1 software maker that's based in Redmond, Washington, fell 1 5/8 to 66 3/16 on the Nasdaq Stock Market. Excite's Executives Bell said that Jermoluk's departure doesn't mean that Excite's business plans will change, as Jermoluk will remain on the board. Both men are 43. ``It really doesn't spell much change in terms of the company's strategy,'' Bell said. ``It is a commitment on our part to try to consolidate management to see if we can just go faster.'' Bell also reiterated forecasts that the number of Excite's customers will double this year as the service is available in more areas and installing cable modems becomes easier. The company expects to have 6 million customers by the end of 2001 and 10 million in 2002, from the 3 million it expects at the end of this year, he said. Excite At Home had 1.5 million subscribers as of March 31. Shares of Redwood City, California-based Excite At Home fell 1 1/16 to 18 7/8 on the Nasdaq Stock Market. They've declined 76 percent over the past year on concern subscriber growth could slow and that New York-based AT&T Corp., which controls Excite, might use other companies for Internet service.