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To: Mike Buckley who wrote (24534)	5/11/2000 10:17:00 AM
From: Michael Kimmel	Read Replies (2) \| Respond to of 54805

As long as there's a discussion on future QCOM advertising efforts... I too would like to see an "Intel Inside" type of campaign. However, my hope would be that the flavor of such a campaign would mirror QCOM's tech vision. Instead of talking about the advantages of voice, talk about where the industry is headed....and also QCOM's strongest hand. I would like to see them talk about the advantages CDMA brings to data. Of course, that's a little difficult to do at the moment, seeing as there aren't many concrete examples. But, I would like to see QCOM share their vision with the general public. They've shown us that they're capable of putting out good ads. Let's see more of it.