March 2000 ZiaSun Technologies, Inc.http://www.insidewallstreet.com/companies/ZSUN/feature.html
(OTCBB:ZSUN)
Empowering Investors With An ?Online Advantage? Is Simply The Beginning?
Discover A Profitable Technology Holding Company Successfully ?e-Merging? In Projected $7 Trillion Dollar Global Market
Until the early 1990?s, not a single individual investor traded stocks over the Internet.
Today, according to The Wall Street Journal, 30 percent of all small investors trade over the Internet. That?s just one of the ways the Web is revolutionizing the way we all do business.
?E-commerce? is another example. Until recently, most people had never heard of it. Today, it is the hottest trend on Wall Street, and it is pushing fledgling Internet companies up to market valuations that their brick and mortar counter parts can only dream about.
International Data Corporation?s (IDC) Project Atlas, the world?s largest Internet survey, found that online buying was surprisingly widespread in the 100 countries it surveyed. Even in less developed countries like China and India, about 25 percent of Internet users bought something over the web. No wonder Internet gurus like the Gartner Group predict the worldwide business-to-business e-commerce market will catapult to a staggering $7.29 TRILLION by 2004 ? 50 times larger than in 1999!
While the United States still leads the way in Internet development and applications, Europe and Asia are rapidly catching up. That?s why Jupiter Communications forecasts European spending on e-commerce consumer products will surpass the U.S. by 2002. And, the Yankee Group says by 2004, Asia will have 374 million Internet users ? exceeding today?s cumulative global total by more than a third!
Where can investors find proven companies strategically positioned to meet the needs of the awakening Asian e-commerce dragon and its explosive European counterpart? One place to look is ZiaSun Technologies, Inc. (OTCBB:ZSUN), a highly profitable, Internet technology, holding company incubating businesses responsible for introducing new products and services targeting Asia, Europe and the U.S. Its roster of successful companies offer products and services which include specialized search engines, an online global stock trading portal, and customer relations and content management tools geared towards Asian and European businesses. Among its signature products is its Investor Education Program, Online Investors Advantage (OIA) ? independently judged to be one of the best in the U.S. marketplace. ZiaSun is poised to launch OIA into both Pacific Rim and European markets in 2000.
The Company intends to continue investing in the growth of the companies under its corporate umbrella into niche market leaders and either hold them or spin them off, as appropriate, while retaining an ongoing piece of the profitable results. ZiaSun has adopted into its business model some of the key elements of the strategy that made U.S.-based technology incubator, CMGI, Inc. (NASDAQ/NM:CMGI), into a widely recognized market leader.
A Blueprint For Virtual Success
Scott Elder who had a successful product development, marketing and training business, joined forces in in 1998 with Ross Jardine, the co-founder of iMall Inc., to form Online Investors Advantage (OIA). OIA was subsequently acquired by ZiaSun during April 1999 as a wholly owned subsidiary of the Company, and has since emerged as a ?jewel? in ZiaSun?s crown.
iMALL, Inc. (NASDAQ:IMAL) is one of the largest online shopping malls and e-commerce enablers. After going public in 1996, iMALL was recently sold to Excite@home for $425 million. Together, Scott and Ross created the training materials for the intensive 2-day investment education workshop, which in 1999 trained more than 6,000 investors in 190 workshops in the U.S. alone. With less than 90 days into the new millennium, OIA is on pace to exceed even its most optimistic projections for workshop participation and home study program sales. OIA planned to book an average of 45 attendees per workshop in 2000, up from an average of 37 attendees per workshop in 1999. However, in February alone, average attendance was 55 ? and March participation is on track to exceed 60. Home study program sales are currently averaging more than 90 per week ? up from less than 25 per week in 1999.
The Company?s popular workshops are being aggressively marketed to American consumers through a combination of print and television advertising, coupled with the development of key strategic alliances and joint ventures with high profile, seminar-oriented organizations. Aside from an advertising campaign, featuring commercials aired on CNBC, OIA is in production on an infomercial, in association with Nightingale/Conant that will begin airing nationally in March. It will feature Ross Jardine, who will be marketing the Company?s Online Investing Revolution: Introduction To Online Investing Kit, which also includes exposure of Swiftrade ? yet another popular trading tool offered by a ZiaSun subsidiary.
The Security Blanket.com, a self-proclaimed Internet watchdog, gave OIA seminars its ?Highly Recommended? rating. A Security Blanket.com staff member gave OIA this ringing endorsement, ?I have actually attended the Online Investors Advantage seminar and found it to be exceptional! The strategies provided have improved my trading abilities and understanding tenfold. The staff is knowledgeable, friendly, helpful, fun and very well organized. Not a minute of time paid for is wasted.?
No wonder management reports that all of the OIA Spring seminars are oversubscribed. The Company offers participants many value-added services to help online investors develop the habit of disciplined trading. Management is particularly proud of its stock analysis tool, the Investor Tool Box, on its proprietary Web site, www.investortoolbox.com. Developed by former NASA scientist Dr. Richard Carlin, its complex algorithms are capable of analyzing stocks using some 700 different parameters. In fact, this OIA investor education package has met with such success, that later this year OIA will launch an advanced version designed specifically for securities broker/dealers.
Connecting The Dot.Coms
Online Investors Advantage expects to become much more than an investment education company for baby boomers seeking to invest in the market online. Management is implementing a unique business plan which involves taking the Company global, appealing to the burgeoning number of European and Asian investors who want to invest in the U.S. markets ? and vice versa. OIA opened branch offices and held workshops in Australia and New Zealand in 1999 with very successful results. Moreover, the Company plans significant expansion activity in Asia, where ZiaSun is building a strong portfolio of e-commerce-oriented Internet subsidiaries. In fact, management views the synergy between OIA and its Asian subsidiaries as the future driver of Company growth by introducing European, Asian and American OIA customers to its online trading portal (Swiftrade) and other ancillary services.
Here?s a look at the synergies between ZiaSun subsidiaries:
Through Swiftrade, ZiaSun?s subsidiary Momentum Internet, Inc. provides non-U.S. investors with online links to the American, London and Hong Kong stock exchanges, and shortly the Frankfurt exchange. Swiftrade not only offers investors convenient access to three of the world?s major markets from one site, but allows investors to work with the broker of their choice ? unlike many other online portals. ZiaSun recently set the stage for Swiftrade expansion into Europe by adding to its Board of Directors a Swiss businessman with key connections in the European financial community.
Through PINmail, Momentum Internet, Inc. provides businessmen and women with an e-mail service accessible from wherever they may travel. ZiaSun?s Asian expertise is particularly apparent in its choice of Internet incubatees in Asia. IDC Research predicts two Internet applications will dominate Asian demand technology to better manage online content and technology to support online customer relations. Those are precisely the sectors ZiaSun has targeted. Service Live offers Asian businesses, which outsource their Web site support, a 24-hour customer relations service. And, through its hub in the Philippines, Momentum Asia, Inc. services small, medium and large businesses in the Asian Rim with custom Web site design and marketing support.
Profiting From Global Exchanges
Knowledge is power. It empowers people. In the case of the stock market, knowledge can empower investors to more effectively manage their assets and create new wealth. This is the primary mission of OIA. ZiaSun?s management quickly recognized the profit potential underlying this concept, and jumped at the chance to add OIA to its portfolio.
The same can be said of Asia4Sale, a business-to-business auction and barter site that also allows Asian retailers to set up virtual storefronts. ZiaSun created this subsidiary, developed it into a niche market leader and then recently sold it to Asian investors for $5 million, while retaining a 30% equity stake. It now trades independently on the Over The Counter Bulletin Board under the symbol: ?AFSI.?
ZiaSun intends to follow this e-commerce model: incubation, growth and selective spin-off. Investors interested in this profitable business model should take ?advantage? of the e-commerce entities ZiaSun is helping to incubate in Asia, Europe and North America.
Don?t wait! Call the 24-hour, toll-free number or return the postage-paid business reply card today to receive a comprehensive corporate profile on ZiaSun Technologies, Inc. ? a Company rapidly ?e-merging? as a leader in a multi-trillion dollar global market.
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