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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?


To: Scott C. Lemon who wrote (31617)5/16/2000 9:29:00 AM
From: Paul Fiondella  Read Replies (2) | Respond to of 42771
 
How Microsot interacts with their customers

If you look at Novell it has a bunch of products which are end user oriented. Take JustOn. Yet Novell will try to sell JustOn to ISPs as an infrastructure product, just as it is trying to sell digitalme as an idenity management infrastructure product. No attempt is made to connect with the end-user. Someone else will do that. The company that buys the infrastructure from Novell will take the product and make it work for the end-user. Novell will supply the technology.

The problem that Novell doesn't get that Microsoft does is that you have to build end user demand for your products and make that connection with the end user from the get go. To get a product sold you have to answer the question---what does the product do for me. No VAR is going to push your product through the channel. No ISP is going to adopt your technology if none of their customers are demanding it. Either make the connection with the end user or fail.

Novell has wandered so far away from its end users base that it doesn't know how to connect with them anymore. It doesn't even know who its end users are.

Microsoft not only connects to an end user with every product but they absolutely understand what is needed to get a good reception for their imperfect technology. Just take a look at how they are pre-marketing their next Windows release.

They talk about FEATURES. Who cares about how the OS works? Tell the customer about the new features.

Until Novell forms an end user group for its end user products it isn't going to succeed. It will continue to suffer from the well known problem of technology in search of a market.



To: Scott C. Lemon who wrote (31617)5/21/2000 3:10:00 PM
From: PJ Strifas  Read Replies (1) | Respond to of 42771
 
Some news on servering up dynamic content via a cahcing solution. I wonder since this is a Java-based product, what it would take to make it work on NetWare 5.x?

Any thoughts?
Peter J Strifas
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J2EE-based Server Lowers Page-Delivery Cost
By Jan Stafford, VARBusiness
May 19, 2000 (4:31 PM)
URL: techweb.com

E-businesses are eagerly embracing technologies that personalize websites' content and format Web pages to
fit each site visitor's needs. Trouble is, personalization software's complex analysis and sitecustomization
processes can zap site performance.

E-ISV Open Market's Satellite Server addresses site performance, enabling delivery of personalized,
dynamic Web content at top speed. Developed in conjunction with major global e-marketers, including
Akamai (stock: AKAM) in the United States and Fairfax Interactive Network in Australia, Satellite Server
was unveiled on May 18.

"Satellite Server allows Web integrators to implement more highly scalable, faster sites with dynamic,
personalized content at a lower cost to the customer," says B.C. Krishna, chief technology officer at
Burlington, Mass.-based Open Market (stock: OMKT).

Based on Java 2 Enterprise Edition, Satellite Server enables businesses to spread their personalized page
intelligence to distributed, lower-cost appliance servers to cache and serve personalized information faster.
At low cost, Satellite Server forms an intelligent caching network of dynamic information, sitting in front of
a business' centralized, "head-in" content serving system, Krishna said.

Open Market's Content Server templates are called into play here, enablingSatellite Server to break complex
pages into smaller components that can be stored in a cache. The two programs are tightly integrated to
facilitate user session storage and retrieval.

"Most solutions cache only static content or images within dynamic content," Krishna said. "Open Market
Satellite Server enables caching of every element of a dynamic, personalized page."

Fairfax, publisher of several major Australian newspapers, uses Satellite Server to reduce the cost of serving
up dynamic pages to millions of readers. Akamai is putting it to use in bringing scalability and performance
to the delivery of streaming media and Internet content.

Satellite Server is set to ship in volume during the third quarter of 2000.