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To: spal who wrote (103462)	5/15/2000 7:54:00 PM
From: Glenn D. Rudolph	Read Replies (2) \| Respond to of 164684

Most E-tailers Will Fail, Consulting Firm Predicts By John Rogers Contributor Web Posted: May 15, 2000. Cambridge, Mass. (May 15, 2000)?Most dot-com retailers will be driven out of business by year-end, according to Forrester Research, based here. But planning a funeral for e-tailing would be premature. Another study, by Boston Consulting Group, shows 38% of Web retailers already are making money in this new industry. And a surprising 72% of catalog companies have moved their Internet operations into the black. The cost of acquiring an online customer varies tremendously according to type of operation. Boston Consulting Group reports an $82 per customer acquisition cost for an Internet-only retailer, $38 for all online retailers, $31 for store-based retailers, and only $11 for catalog-based retailers. More bad news for e-commerce: the Federal Trade Commission says it will fine those who didn't keep delivery promises made to consumers ordering on the Web last holiday season. Write a Letter to the Editor commenting on this story by clicking HERE. national-jeweler.com