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Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: ToySoldier who wrote (31699)	5/19/2000 12:49:00 AM
From: Frederick Smart	Respond to of 42771

Cooked Cow Meat..... >>I also think that if NOVL were to create a tracking stock for ICS and similar products, they could better compete against the Inktoma and CISCOs in this marketspace. Novell's product will struggle to get mindshare - if not marketshare as long as its name-associated to Novell. I hate to say this but the NOVL name is actually a bit of a restriction to the ICS product sell. Create a new and fancy company name that could be marketed to the industry with a focused business strategy of developing the fastest caching and Internet appliance solutions on the market. Also, a more marketable product name than ICS!! BORRINNGGGG! How bout Viper-Cache? or Light-Speed-Cache? Or anything that would provide and image that this is more than an "Internet Caching Service"?!?!?!? With a boring generic name like this, any customer looks at it and says "so it must just be yet another internet proxy cache". Who in Novell comes up with some of these absolutely boring and non-symbolic product names? Give you an example of why the name is important to the mindshare and sellability. When you go to a restaurant and you want a steak. You see three steak items: 1) Cajun spiced Beef Tenderloin Steak 2) Texas-Size T-Bone 3) Cooked piece of cow meat?>> Toy: Cooked Cow Meat???? Is this just another general term for the scattered pieces of plumbing and parts that go into your "upside-down" jaccuzzi? You are acing the name creativity game. Ok, ok, I'm just having fun, but as far as a better name for ICS - for some reason I've always had this image of ICS being somehow tied into the CIA or some secret intelligence system like project echelon - why not Toy-Cach.com, Viper-Toy.com, or LightSpeed-ViperToyCach.com. Toy, you've always struck me as an individual who's capable of revolutionizing and transforming the world. Someone just need to push you in the river right where the rapids are raging. I think you'd come out with flying colors and would be bungee-jumping your way back in for a second swim. Let me share a note from an 86 year old who got her degree at that age and who had a ball doing it. More individuals inside and outside this community should take this message seriously and take life less seriously. >>"We do not stop playing because we are old; we grow old because we stop playing. There are only four secrets to staying young, being happy, and achieving success. "You have to laugh and find humor everyday. "You've got to have a dream. When you lose your dreams, you die. We have so many people walking around who are dead and don't even know it!">> Thanks for sharing the cooked cow meat image. More people need to learn the great value of stop trying to possess and control their lives. I'm convinced that Novell's marketing problems have been directly related to this factor. Novell can't seem to accept the fact that they DO create great technology. They've got to get over this habit of always conditionalizing and apologizing for their products, services and successes. If I were Steve Adams I'd make a radical move to come on this thread. Novell needs to take some bold steps to begin embracing, expanding and serving this internal/external community. The only way this will happen is if they give up control and power to outside individuals who would want to lead this effort. But "giving up" this control is just a mindset issue, for the net has already created the groundwork for enabling this to happen. Thanks for the great post Toy. Peace. GO!!