To: blake_paterson who wrote (43126 ) 6/14/2000 6:51:00 AM From: Bilow Respond to of 93625
Hi all; Initial DDR retail pricing per MB... There's been some silly attempts to estimate the cost of 128MB of DDR SDRAM on this thread that have come up with very high prices for DDR. As an example: "That's $240 extra for 32Mb of DDR or $960 for 128Mb. " #reply-13791318 These comparisons, (similar to the comparisons showing that RDRAM based systems from Dell are cheaper than SDRAM based systems from Micron, and erroneously concluding that RDRAM is cheaper than SDRAM), have been done through the technique of comparing two completely different things with radically different features, from two different manufacturers, but that happen to have a difference between the memory systems. Comparing prices this way makes about as much sense as comparing prices for doorknobs by subtracting asking prices on new homes. But despite these misgivings, here is an example of a company selling two nearly identical products, distinguished only by the amount of DDR SDRAM they carry. This gives a closer estimate of what DDR SDRAM costs to the consumer: $295.00 3D PROPHET II GTS GeForce2 CHIPSET AGP4X 32MB DDR RAM TV OUT DVD PLYBAK 2048x1536 350MHZ RAMDAC -4766014 $359.00 3D PROPHET II GTS GeForce2 CHIPSET AGP4X 64MB RAM TV OUT DVD PLYBAK 2048x1536 350MHZ RAMDAC - 4766015 ibuyer.net The price of the 64MB unit is shown cheaper than the $359 I quote, but the companies showing those prices do not claim to have them in stock. The pricing I chose is from Micro Pro, Inc., and they claim to be in stock on both items. (Shipping is identical at $11.) In addition, Shopping Planet also claims to be in stock on both boards, with prices of $416.20 and $356.30. These prices give the same difference between for the 32MB of DDR as the Micro Pro prices do. No other companies show stock. I think this price comparison is about as fair as I can make it. (Note that if you compared the Micro Pro price for the 64MB board against the Shopping Planet price for the 32MB board, you would conclude that adding 32MB of DDR decreases the price of the board. This shows how important it is that these kinds of price comparisons be done only between nearly identical products from the same manufacturer and retailer .) The Micro Pro price difference gives $60.20 for 32MB of DDR. The boards appear to be exactly the same, other than the amount of memory installed. If DDR SDRAM memory pricing for PCs initially follows the same sort of markup (and it's about the right ball park, at least for the first few months), then you could get a stick of 128MB of DDR for a memory cost of something like $240. Actual price would be more, maybe around $300. This compares favorably with current retail pricing for PC800 RDRAM at around $470. (per members.home.com ) Note that this is the highest speed DDR available, and provides a (64-bit) bandwidth of 2.6GB/sec, 66% higher than the 1.6GB/sec of PC800. The reasonable way to calculate memory prices is to look them up on the internet direct from the memory makers. Hyundai invited memory consumers to buy the chips probably used in the above board for $15.50 back in February:The 2M x 32-bit 166-MHz DDR DRAM is available in a 100-pin QFP and is priced at $21 in sample quantities. Volume deliveries are planned for Q2, when pricing should be $15.50. techweb.com The graphics guys are undoubtedly getting the x16 DDR chips cheaper than Hyundai's public quote. These public quotes are what the chip house wishes it could sell the parts in volume for. But that figure amounts to a memory cost of $248 per DIMM. There are other costs to the DIMM, of course, but the total should come in well below the current price of PC800 RDRAM, and with 66% more bandwidth and lower latency. -- Carl