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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Starlight who wrote (11936)	6/12/2000 5:13:00 PM
From: Jason Rooks	Read Replies (1) \| Respond to of 60323

I did not see the interview, although I received an email from a fellow investor who thought it was unimpressive. This link shows today's action: siliconinvestor.com Definite decline after 12pm. Anyone selling based on an interview on CNBC really only created a buying opportunity in my opinion. Jason

To: Starlight who wrote (11936)	6/12/2000 7:32:00 PM
From: Road Walker	Respond to of 60323

Betty, If Bill G. has ideas like that, can you image what the average person knows about Flash? ZIP! I think "ZIP!" is correct. SanDisk is in dire need of marketing. Cisco, Sun and Oracle "enable" the Internet (at least in their ads), why can't SanDisk "enable" digital photography, MP3 players, etc. Eli is a great ambassador for SanDisk, but he can only be in so many places at one time. It's a great message, but nobody hears it if nobody says it. SanDisk should implement a co-op advertising program where they share the cost of ads (generally limited to 2% to 5% of sales), if their logo appears in the ad. They should start a modest but long term advertising program to educate the consumer. They should establish their space, so that when a consumer hears the words flash memory, they think SanDisk. At the end of the day, flash is a consumer product, and consumer products are all about brand equity. John