To: Mark Marcellus who wrote (74187 ) 6/18/2000 11:34:00 AM From: John Rieman Respond to of 152472
Two years until wireless subs hit 1 billion..............wirelesstoday.com By the third quarter of 2002, the number of worldwide wireless subscribers will reach the 1 billion mark, with a worldwide penetration rate of almost 17 percent, according to Cahners In-Stat Group, a high- tech market research firm in Scottsdale, Ariz. Subscribers are forecast to increase to approximately 1.87 billion by the fourth quarter of 2004. This rapid growth in the number of wireless subscribers will occur in part because of third generation (3G) services. The proliferation of 3G services in the next several years will cause a drop in airtime pricing, which should lead to an increase in the number of wireless subscribers. "If you look at usage patterns developing, even with something as archaic as SMS in Europe, data usage is passing voice," says Ray Jodoin, industry analyst for global wireless service at Cahners In-Stat Group. "Voice will be something you give people for free, but you have a minimum contract for the phone for data. People will be using the phone for Web access and e-commerce." According to the In-Stat study, Cellular Market Goes Ballistic - Wireless Subscriber Forecast, wireless handsets and appliances will become the preferred method of accessing the Worldwide Web. "People don?t leave their homes without phones," Jodoin says. "They are becoming like wristwatches. That is why the wireless phone will become one of the key means of accessing the Web." The study finds that wireless subscriber growth rates in industrialized countries will continue at a very steady, controlled rate. The U.S. subscriber base is forecast to growth at an average rate of 16.8 million subscribers per year during the next five years. Growth in Western Europe is expected to soar, and growth in emerging nations like Brazil, China and Eastern Europe is accelerating rapidly. "The Europeans have already discovered the Polaroid formula," Jodoin says. "Polaroid gave away the cameras, and then sold the film. In Western Europe, customers don't have to pay for access to the messaging service. They pay per message for the short messaging service. 100 percent of the subscriber base is at least able to try it out." Of all countries, 3G is expected to emerge in Japan first. The reason is that wireless carriers are out of spectrum in Japan, and need a method of improving services. The study also finds that as subscriber rates increase, the decline of analog services will continue. In the United States, digital equipment is expected to enjoy a 68 percent market share this year.