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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Jim Greif who wrote (12243)	6/26/2000 1:14:00 PM
From: Ausdauer	Read Replies (2) \| Respond to of 60323

Jim, You stated... "[SanDisk's] retail presence isn't too bad, but no one but the people on this thread would bother to ask for it by name. Too bad." That is a painful realization for me. I think that the issue of brand recognition could be inexpensively addressed by some snappy packaging and promotion of the idea that storage is highly personal and highly personalizable. The marketing campaigns that come to mind are Iomega's promotion of Zip, the Swatch Watch craze of the late 70's and 80's, and Absolut Vodka's print advertising. I think that brand promotion could be done very cheaply now that we have shelf space and high visibility at most electronics retailers. Did you ever see a Swatch TV advertisement? Neither did I. People just bought them because they created the market that was previously dominated by Timex and their lackluster offerings. Ausdauer