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To: Dealer who wrote (24113)	6/29/2000 5:36:00 PM
From: Dealer	Read Replies (1) \| Respond to of 35685

RNWK--DoubleClick and RealNetworks Go Global; New Deal Boosts Relationship Across 16 Countries Around the World BUSINESS WIRE - June 29, 2000 07:20 NEW YORK, Jun 29, 2000 (BUSINESS WIRE) -- DoubleClick (NASDAQ: DCLK) the leading Internet advertising solutions company, and RealNetworks(R), Inc. (Nasdaq: RNWK), the recognized leader in media delivery on the Internet, today announce a joint global ad sales partnership. Under the agreement DoubleClick will sell advertising, sponsorships and e-commerce solutions across the international Real.com(TM) network in 16 countries outside the United States. This expands on DoubleClick's relationship in the US where RealNetworks currently uses DART, DoubleClick's proprietary, state-of-the-art ad targeting and reporting technology. DoubleClick's global ad sales force will work with more than 4,700 advertisers to maximise revenues across Europe (Austria, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland), the Far East (China, Hong Kong, Korea, Singapore, Taiwan) and South America (Brazil, Mexico). The partnership will enable more advertisers to reach RealNetworks' fast-growing worldwide audience of audio and video consumers. Shelley Morrison, RealNetworks' vice president of Media and Distribution Sales, said: "With the remarkable growth of our international traffic and the proliferation of popular RealGuides(TM) in local languages, we are excited to have a partner who can do an effective job of connecting advertisers to our growing audience base. DoubleClick has an excellent track record in this area and they will be a valuable extension to our overall global sales effort." Barry Salzman, President, DoubleClick International, said: "The internet is a global medium and a high proportion of traffic to US-based websites comes from outside the United States. We are the only Network with a global sales team which can connect web publishers with advertisers worldwide. This is being recognised by international players and is witnessed by the fact that our international business has seen robust growth each quarter." DoubleClick's International Network represents more than 1,200 publishers including Alta Vista, MacroMedia, EDGAR Online, Sega Europe, MTV Europe, Wired Japan and CNET Japan. This network of sites resides on DoubleClick's DART technology platform - allowing advertisers to manage global buys in all major markets through a single point of contact. The RealNetworks partnership is one of a variety of global deals for DoubleClick which also represents Disney, Macro Media, Nasdaq, MTV and Boxman world wide. DART is used by all the sites in the DoubleClick Network as well as by sites that handle their own ad sales. About DoubleClick, Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralises, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains over 30 offices around the world. CONTACT: Fodor Wyllie Associates Urszula Budzan or Fred Slezak Tel: 020 8541 4082, Fax: 020 8541 1248, Email: urszulab@fodorwyllie.com URL: businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2000 Business Wire. All rights reserved. Distributed via COMTEX. -0- KEYWORD: NEW YORK INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS HARDWARE INTERNET SOFTWARE TELECOMMUNICATIONS News provided by COMTEX