To: rudedog who wrote (158397 ) 7/27/2000 12:36:28 PM From: kaka Respond to of 176388 Hi Rudedog, Re: Still, DELL needs to develop a strong consumer play. I would expect them to come back with a different approach to replace WebPC, but they will miss "back to school". And Re: my response: I believe DELL's play in the consumer market will come not from another trail balloon, but with a strong advertising campaign for existing products. I like the way they've fragmented the Dimension line into "video-editing PC's"; "musical jukebox PC's"; "Digital Photography PC's; etc.. A "new" Dell system, replete with educational software pre-loaded, at a price advantage, with strong advertising support will be a hot ticket. As an addendum, I found this on DELL's web site under press releases. From Back-To-School Basics To Head-Of-The-Class PCs, Dell Announces Its Lineup For Consumer Customers Product Packages Focus on Value and Personalization New Systems Ideal for "e-learning" -------------------------------------------------------------------------------- Round Rock, Texas, July 25, 2000 -- A Dell InfoFlash -- Dell, the world's leading direct computer systems company and a world leader in Internet commerce and infrastructure, today unveiled its line of PC configurations for Back to School for U.S. customers. From the $899 Dell Dimension™ "Homework Helper" to the $1,999 Dell Inspiron™ "Road Scholar," Dell's customized desktop and notebook PC offerings are ideal for younger students at home as well as for those heading off to college. Dell's award-winning service and support can give both families and college-bound students peace of mind for hassle-free computing and Internet experiences. With Dell Dimension and Optiplex™ desktops and Inspiron and Latitude™ notebooks students and families can get the most out of the e-life. More information on Dell's Back to School offerings is available at: www.dell4me.com/backtoschool . "Whether a customer is buying a PC for homework, research, college study groups or entertainment, Dell can help build a system to fit everyone's needs so students and families can get the most out of their technology," said John Hamlin, vice president of Dell's consumer business. "Getting readjusted to school is difficult enough. Buying a computer from Dell for Back to School is all about ease, convenience and value." Starting July 28, customers choosing select Dell Dimension PCs can also purchase a back-to-school bundle, which includes the Canon BJC 2110 color printer and cable and a UMAX 2100U scanner all for $1291; that's a $64 savings. Additionally, customers can take advantage of periodic promotions. For more information visit www.dell4me.com . Since certain "wired" schools require specific computers, network cards and software, students should contact their schools to determine whether specific requirements exist on campus. Dell recommends students and parents buy at least 64 MB of memory and enough hard drive space to store things like digital music and photographs. Dell's "e-learning" initiative Today's back-to-school announcement fits with Dell's "e-learning" strategy and the company's commitment to help students, K-12 schools, colleges and universities harness the power of the Internet. In addition to the systems being announced today, the company plans offers its education customers individualized e-learning programs, end-to-end technical consulting, Web-hosting, Web applications and wireless network products. For more information visit www.dell.com/elearning .