To: Jdaasoc who wrote (46899 ) 7/10/2000 9:54:36 PM From: blake_paterson Read Replies (1) | Respond to of 93625 john: Once there was a little start-up, that had a revolutionary way to deliver a product: faster, better, cheaper. This is a very important product, that is used ubiquitously and is required in all sorts of production, industrial process, and fabrication industries, and whose consumption is growing at multiples of worldwide GDP growth. This little renegade company had cutting edge technology which could deliver the product at point of use, for far less than the existing oligopoly ('oligopoly' in this case = 6 companies who controlled 90% of the world's market), which possessed 20 year old technology. This older technology was within 3% of its theoretical limits of maximum, and only had 1 - 2 incremental improvements left in it, mainly through metallurgical and minor process improvements. The little start-up filed a slew of disclosures and patent applications, some process based, and some based upon composition of matter. It then signed up parts of the oligopoly, with (within the limits of its very discrete IP budget) well crafted tech transfer agreements / licenses and some nifty cost-plus-license-fee production agreements. The patents issued. The company did well, until it decided to go after the largest market of all. All of a sudden, it began to notice the appearance of new systems with embodiments which very much resembled its own proprietary innovations. All of a sudden, the price of product provided by the old, incremental technology dropped 80 - 90% whenever there was an open account. All of a sudden, the little company was told that its patents were obvious and that the licenses were of no value. The founder of the company was told: "how DARE you be so arrogant as to think that your innovations have value and we should pay you for them. We will crush you." True story, different industry, different outcome. That company died. And with it, a technology vanished (relegated to a multinational's shelf) and the dreams and dollars of many hard working Americans were obliterated. When the company died, the clones of its systems appeared with less and less frequency, tho' they continue to appear today. True story. Classic story of IP theft-by-entitlement. Classic story of an industry's resistance to change of paradigm / business model, of an avoidance of re-tooling and change of production economics. The Rambus story has similarities to this and not new. However, RMBS management has demonstrated itself to be skilled enough to avoid the business mistakes that others have made in the past. I know where my dollars are placed. Beats the hell out of listening to smug engineers who don't dare to even reveal the reasons they are here, to state the obvious. 'Nuff said. BP