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To: Glenn D. Rudolph who wrote (106014)	7/12/2000 1:38:52 PM
From: Olu Emuleomo	Read Replies (1) \| Respond to of 164684

>>>A lot of us have been saying this here a long time. Glenn, I disagree with the article. Direct marketing and e-commerce are fundamentally different. Say, you want to buy halogen bulbs for your lamp, model C1254. With direct marketing, what do you do? I really dont know, except call a few shops on the phone and try to see if they carry that model. With e-commerce, you log into yahoo and just do a search of their commerce site. If not there, you log into e-bay or amazon and do your search. I bet you will find it! In fact, this is excatly how I was able to buy halogen bulbs for my lamps the other day. Do you see the difference? E-commerce empowers the customer. Direct marketing does not. In fact, direct marketing will die as we know it. They will all open up web sites and probably register with yahoo! --Olu E.