To: Mark Madden who wrote (8494 ) 7/24/2000 12:39:53 PM From: LK2 Respond to of 9256 Mark, here is an example of why forecasting (supply and demand, prices, whatever) can be tricky. The example is for coffee prices, which seem to jump around even more than disk drive stocks. What's also interesting is the way the coffee sellers (Folgers, Maxwell House) were going to drop the price of coffee because of cheap coffee beans. Then, when coffee prices shot up recently, in a brief spike before falling back down to very cheap prices, Folgers and Maxwell House decided they couldn't drop the price of coffee, after all. Coffee prices are sticky when the coffee bean price drops. But coffee prices move much faster when the coffee bean price is rising. (I'm sure there's a fancy economic term for that, but it's just called making money.) Regards, Larry FOR PERSONAL USE ONLY >>>>> =====biz.yahoo.com Monday July 24, 11:04 am Eastern Time Arabicas back from two-week round-trip ride on Brazil By Bruce Kamich NEW YORK, July 24 (Reuters) - Coffee prices have come full circle in two tumultuous weeks, having collapsed to a nine-month trough then soaring 46 percent on Brazil's frost only to return to their starting point on Monday. The key CSCE September coffee contract was down 11.75 cents at 84.90 cents a lb in Monday morning trade. On July 7, September coffee fell to a new contract low of 82.40 cents before closing at 83.40 cents. The fundamental outlook looked like a parade of bearish factors. Roasters were supposedly buying ``hand-to-mouth''. Folgers, owned by Procter & Gamble (NYSE:PG - news), and Maxwell House, a unit of Philip Morris (NYSE:MO - news), had announced price cuts. A retention plan by the Association of Coffee Producing Countries (ACPC) got a mostly negative review from the trade. Weather Services Corp. (WSC) was forecasting temperatures in the Brazilian coffee belt in the 50s to low 60s F. Coffee stocks according to the Green Coffee Association (GCA) were at highs not seen since the middle of 1994. According to the CFTC Commitments of Traders report, managed funds were net short as of June 27. Market conditions quickly changed when frost started battering Brazil. On July 10, the market kicked off a rally that would carry prices to 122.00 cents by the morning of July 18. It was a period with sharply higher or lower openings, shortcovering by managed funds and speculative buying of out-of-the-money call options and a hike in margin requirements by the exchange. Several frosts were reported in those two weeks and forecasts of damage to next year's crop brought in aggressive buying by locals, speculators and managed funds. In a weekly fundamental outlook report by analyst Arthur Stevenson of Prudential Securities, he said, ``Brazil was generally expected to produce a bumper harvest of 37-40 million bags in 2001/02, which clearly means that crop losses will have a relatively less severe impact on availability than had an average-size crop been projected.'' When frost failed to hit Brazil's key coffee areas on Monday, futures pretty much dove back to where they had started. Despite current price weakness, traders will likely still treat coffee as a weather market even though the latest forecast by WSC looks for ``dry conditions the next five days.'' ``Temperatures will be milder in all areas except possibly southern Minas Gerais on Tuesday,'' it said, adding lows will range from 37-50 F (3-10 C). The caution stems from the fact that winter does not end until late in August. Copyright 2000 Reuters Limited. ===== <<<<<