July 25, 2000 09:16
Stayhealthy Announces Marketing Partnership With Mad Dogg Athletics
Jump to first matched term
MONROVIA, Calif.--(BUSINESS WIRE)--July 25, 2000--
Indoor Cycling Pioneer and Fitness Industry
Leader Will Partner With Stayhealthy
For Marketing of Innovative, Web-Enabled Products and Services
Stayhealthy, Inc. a leading online company dedicated to empowering consumers to monitor their health and fitness, has announced a strategic marketing partnership with Mad Dogg Athletics, Inc. (MDA), the creator and owner of the Spinning(R) stationary cycling program. Jonathan Bogner, executive vice president of marketing and business development for Stayhealthy, made the announcement today.
Under the terms of the agreement, MDA will market Stayhealthy's innovative products, including the BC1 Body Composition and Calorie Tracker, through a co-branded Web site to its instructors and clients worldwide. MDA will also use Stayhealthy content, display the Stayhealthy logo banner and offer links to Stayhealthy's Web site at www.stayhealthy.com on its Spinning Web site at www.spinning.com.
Additionally, the agreement allows Stayhealthy to use MDA's Spinning logo on BC1 devices and packaging and in advertising, promotional, marketing materials, to participate and co-sponsor MDA workshops and provide training and materials to MDA-certified instructors who want to conduct seminars using Stayhealthy products and services. The agreement allows the partners to develop other marketing initiatives, such as direct marketing and affinity programs, co-branded promotions and advertising programs.
"Our partnership with Stayhealthy will bring products that integrate perfectly with Spinning's fitness and lifestyle philosophies and our focus on empowerment of the individual," said John Baudhuin, president of MDA. "This partnership will create marketing opportunities for the Spinning program and Mad Dogg Athletics' fitness professionals offering innovative and effective new products that will help improve their businesses, service and client retention."
"Mad Dogg Athletics is recognized as a worldwide leader in sports conditioning and fitness training. This partnership brings Stayhealthy, and our products and services the opportunity to reach new audiences with our innovative Web-enabled products and services," said Bogner.
Stayhealthy's products include the BC1 Body Composition and Calorie Tracker, a simple desktop device that allows users to accurately monitor their body composition including hydration and measure caloric burn. An essential tool for any weight management or fitness program, the BC1 Body Composition and Calorie Tracker works with Stayhealthy software to connect users to the Stayhealthy.com Web site where subscribers view password-protected performance graphs, news and other personalized information in a secure environment.
Stayhealthy is leading the development of Web-enabled products and services for weight management and measurement, blood pressure and heart rate, hearing loss, vision and colorblindness and respiratory function. Created for consumer and clinical use, the company's leading-edge products and services facilitate better communication and increase efficiencies between doctors, patients and healthcare facilities, reduce the need for appointments and improve opportunities for early illness detection. In doing so, Stayhealthy's comprehensive home monitoring programs create mutually beneficial opportunities for a wide variety of industries and professionals such as self-insured employers, physicians, dieticians, nutritionists, fitness trainers, health club owners, insurers and many others.
Mad Dogg Athletics, Inc. (MDA) was formed in 1994 by Jonathan Goldberg (a.k.a. Johnny G.) and John Baudhuin to promote the Johnny G Spinner(R) bike, Spinning(R), Spingear(TM) and Spinning(R) Nutrition products worldwide. Each day, 35,000 Spinning instructors and 100 Presenters and Master Presenters worldwide help millions of people at 10,000 fitness facilities in nearly 80 countries get into shape, have fun, train with purpose, and enjoy a powerful mind-body connection. The MDA corporate headquarters are located in Venice, Calif.
Headquartered in Monrovia, Calif., Stayhealthy, Inc. is a leader in developing and marketing Web-enabled products and services that empower consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its Web site that also features a comprehensive drug database, original health, nutrition and fitness content, and e-commerce.
For more information, contact Stayhealthy at 626/256-6152 or visit the Stayhealthy Web site at www.stayhealthy.com.
CONTACT: Stayhealthy, Monrovia
Peter Bylsma, 626/256-6152 |
