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Strategies & Market Trends : Telebras (TBH) & Brazil -- Ignore unavailable to you. Want to Upgrade?

To: Art Baeckel who wrote (21168)	7/27/2000 8:04:01 AM
From: Art Baeckel	Read Replies (1) \| Respond to of 22640

Merrill Lynch Introduces HOLDRS.com, Offering Interactive Tools, Information for HOLDRS Investing Business Wire - July 25, 2000 16:41 Jump to first matched term NEW YORK--(BUSINESS WIRE)--July 25, 2000--Merrill Lynch (NYSE: MER) today announced the launch of www.holdrs.com, which provides helpful online tools and information for investors who wish to take advantage of Merrill Lynch's HOLDRS. The new site, which enables investors to evaluate their holdings through a combination of interactive tools, was created in response to the significant interest from a wide range of investors seeking a single, integrated source of information about HOLDRS. For investors looking to understand the basics of HOLDRS, www.holdrs.com offers a detailed overview of the HOLDRS platform, answers many frequently asked questions, describes a variety of trading strategies and provides downloadable prospectuses. For those seeking more in-depth information, the site also offers a cost-basis calculator and provides a summary of spin-offs and other changes - tools necessary for investors who want to utilize the unique flexibility that HOLDRS offer. "HOLDRS.com is the most comprehensive collection of tools and information ever created for a single investment product," said Steve Bodurtha, head of Customized Investments at Merrill Lynch. "The new site will allow the thousands of investors who already own HOLDRS to more precisely monitor their investments and enable us to educate investors about the low cost, tax-efficient benefits of HOLDRS." Investors in HOLDRS may engage in a number of sophisticated investment strategies that may not be available with other investments as HOLDRS can be exchanged for specific underlying stocks. The online cost-basis calculator and summary of significant changes effecting the underlying securities allow investors to conduct precise analyses of their holdings within HOLDRS in order to evaluate different investment scenarios. In addition, investors can obtain price quotes on any HOLDRS issue, review the composition of any HOLDRS security and explore a variety of investment strategies that take advantage of the HOLDRS platform. Investors can also conduct historical, comparative analyses of any HOLDRS issue against a selection of benchmarks. First introduced in 1998, HOLDRS are depositary receipts that represent ownership of a selected basket of stocks through a single, liquid security. Investors may cancel their HOLDRS and take possession of the underlying stocks for a fee of no more than $0.10 per HOLDR. This process is not a taxable event and provides investors with investing and trading flexibility. HOLDRS also enable investors to implement a true buy and hold investment strategy. There are a total of 12 HOLDRS representing approximately $10 billion in assets. In July 1998, Merrill Lynch launched its first HOLDRS product, Telebras HOLDRS (NYSE: TBH), with an initial market capitalization of $4.68 billion. Telebras HOLDRS currently represent investors' interests in 10 separate American Depositary Receipts. Since its inception, TBH has traded an average of almost 1.5 million shares per day. The other HOLDRS are: Utilities (UTH), Regional Bank (RKH), Semiconductor (SMH), Telecom (TTH), Pharmaceutical (PPH), B2B Internet (BHH), Internet Infrastructure (IIH), Internet Architecture (IAH), Biotech (BBH), Internet (HHH) and Broadband (BDH). Merrill Lynch is one of the world's leading financial management and advisory companies with offices in 43 countries and total client assets of about $1.8 trillion. As an investment bank, it is the top global underwriter and market maker of debt and equity securities and a leading strategic advisor to corporations, governments, institutions, and individuals worldwide. Through Merrill Lynch Investment Managers, the company is one of the world's largest managers of financial assets. For more information on Merrill Lynch, go to www.ml.com. CONTACT: For information contact: Justin Meise (914) 591-5599 jmeise@riverinc.com