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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?


To: Seeker of Truth who wrote (29305)8/2/2000 5:43:46 PM
From: Tom Chwojko-Frank  Read Replies (2) | Respond to of 54805
 
Your data indicate that with security an author's sales would increase by about 30%.

That's a faulty assumption. You need data on:
what percent of free-loaders would have paid if required.
what percent of free-loaders will eventually pay. (Try then buy, or try one free now, buy more later.)
what percent of buyers would not have bought without easy, free access.
what percent of buyers will become free-loaders.

Then you need data on how much the security will cost, and weigh that against the gains on the data above.

Tom CF