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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: Thomas Mercer-Hursh who wrote (29667)	8/8/2000 7:03:42 PM
From: marketing1	Read Replies (1) \| Respond to of 54805

I am impressed with the speed of your response. I need a handicap for this board due to my lack of typing ability <gg> From listening to some of the responses, like I said marketing is definitely underappreciated .But like UF said that's what it is all about. Rule 1 of marketing is all marketing campaigns are tied to cost effective measured expected results, and knowing what works and what doesn’t. A cost effective marketing campaign would target high population densities. I suspect that the major metropolitan areas have multiple carriers and technologies. For example, in Phila, we have numerous carriers and technologies to choose from. CDMA, TDMA GSM. The impact that I believe Q needs to make needs to occur before the prospect decides which store or outlet he is going to. So that the customer goes to a store that sells CDMA technology. Comp USA, Radio Shack, Staples, Verizon , Sprint PCS, Comcast and 3 different mall kiosks are all within 5 minutes of my home. Each supplies a different technology. I am suggesting that Q drives the end consumer to CDMA suppliers through a well organised cost effective marketing campaign. I certainly wouldn’t suggest wasting marketing dollars in an area where service wasn’t available. That’s not good marketing practice. After the prospect gets to the store , at least in the Phila area. The prospects are limited by the one technology that particular vender is supplying. Too late! high probability of loosing sale based on no possibility. Merde, I hate it when that happens! I agree with your next point <With QCOM, the draw is going to come from people demanding higher bandwidth and quality and features which depend on that bandwidth and quality, functionality which CDMA is going to give them, but which they can't even ask for until some carrier in the area has put in the infrastructure.> I want HDR like a child on Christmas eve, only I have to wait a lot longer. I think HDR is the killer app. Get rid of this cable chain. It restricts me. Bring on the value chain !!! However, I suggest that the market timing is good now to begin the strategy of differentiation. Again cost effectively build sales, build market share, increase shareholder value. Generate extra revenue in 2G for those service providers., so that they can build more out more and faster. Build customer demand. It will cost justify the upgrade sooner and hasten the product transition. JMHO. Regards,