<<The company, currently with 300 users, aims to capture 3,000 customers in the region by the end of 2000 or 20% of its goal for the country.
Globostar, which already operates in Sao Paulo state, is to focus in the North region,
with total investments of US$180 million in its operations.>>
More bad news, if true. Only 300 current users in whole country? with target of 15K by end of year??
This article, from the April 2000, Telcom Americas conference
itu.int
cited G*doB's CEO as indicating:
" Sales began in December 1999 and 500 handsets were activated within the first 45 days,
ahead of expectations. The year-end target is between 35,000 and 40,000 subscribers."
G*doB is a JV of Loral, Daimler Chrysler (Deutsche Aerospace) and Jornal do Brasil, I believe. No Vod involvement.
On a brighter note, G*doB has signed up a significant new distributor, "Marketronics" which already features G* on its home site:
marketronics.com.br
From the G*doB site, globalstar.com.br
translation by Alta Vista:
"Marketronics is new partner " the people who have deficiency in communication currently, still
look for to decide it with the radio. However, this nor always is possible. Now, we will be able
to offer a better alternative ". With this evaluation, the general director of the Marketronics,
Severino Sanches Filho, believes that he made a good business including the Globalstar
products enters its solutions in telecommunications.
Transmitting owner of 35% of the Brazilian market of twoway or radios, in that she says
respect to the distribution, the Marketronics established a contract of commercial cooperation
with the Globalstar of Brazil. For the Globalstar that has enters its goals to be each time next
to the users, the partnership with the Marketronics, who are present in 400 points of sales in
the country, is a referencial of excellent capillarity, comments the Director of Marketing, Helder
Azevedo.
First string - " We distribute solutions in telecommunication and search to offer them the
customer to it of full, independent form of the manufacturer, the requirement we are that the
product is of first string ", we say the Director of the responsible Marketronics for 47% of the
sales of the bidirectional radios of the Motorola in Brazil, through its network of resales and
agents.
" Today, the Globalstar is only the alternative media capable to surpass the lacks of the
agricultural market, for example ", says Severino Sanches, completing with the results of a
research of acceptance carried through before the locking the contract. The survey of opinions
pointed with respect to the Marketronics that the market is made use to pay the monthly cost
to have a Globalstar. Sanches and the Commercial Manager, Ralph Gomes of Rego, also
had detected that some regions of the country will have greater demand for the satelital
telephone and calculates that, initiated training and the presentation of the Globalstar for the
network of resales and agents, from July, the deliverer of solutions must have placed, until the
end of the year, between 300 and 500 new telephones in operation in Brazil.
Beyond the network almost 500 resales and agents the Marketronics must magnify the
performance of the four floors of the headquarters of the company in São Paulo. They are in
the expansion plan the aperture of branch offices in the regions Northeast, South and
Center-West, improving still more the delivery system that is foreseen in two days after the
purchase."
Marketronics é nova parceira
"As pessoas que têm deficiência em comunicação atualmente, ainda procuram
resolvê-la com o rádio. No entanto, isso nem sempre é possível. Agora, poderemos
oferecer uma alternativa melhor". Com essa avaliação, o diretor geral da
Marketronics, Severino Sanches Filho, acredita que fez um bom negócio incluindo os
produtos Globalstar entre suas soluções em telecomunicações.
Dona de 35% do mercado brasileiro de twoway ou rádios transmissores, no que
diz respeito à distribuição, a Marketronics estabeleceu um contrato de cooperação
comercial com a Globalstar do Brasil. Para a Globalstar que tem entre suas metas
estar cada vez mais próximo dos usuários, a parceria com a Marketronics, que está
presente em 400 pontos de vendas no país, é um referencial de capilaridade relevante,
comenta o Diretor de Marketing, Helder Azevedo.
Primeira linha - "Nós distribuímos soluções em telecomunicação e buscamos
oferecê-las ao cliente de forma completa, independente do fabricante, o requisito é que
o produto seja de primeira linha", diz o Diretor da Marketronics responsável por 47%
das vendas dos rádios bidirecionais da Motorola no Brasil, através de sua rede de
revendas e agentes.
"Hoje, a Globalstar é o único meio de comunicação alternativo capaz de superar as
carências do mercado rural, por exemplo", diz Severino Sanches, completando com os
resultados de uma pesquisa de aceitação realizada antes do fechamento do contrato.
O levantamento de opiniões apontou para a Marketronics que o mercado está disposto
a pagar o custo mensal de ter um Globalstar. Sanches e o Gerente Comercial, Ralph
Gomes do Rego, também detectaram que algumas regiões do país terão maior
demanda para o telefone satelital e calculam que, iniciado treinamento e a
apresentação do Globalstar para a rede de revendas e agentes, a partir de julho, a
distribuidora de soluções deverá ter colocado, até o final do ano, entre 300 e 500 novos
telefones em operação no Brasil.
Além da rede de quase 500 revendas e agentes a Marketronics deve aumentar
a atuação dos quatro andares da sede da empresa em São Paulo. Estão no plano de
expansão a abertura de filiais nas regiões Nordeste, Sul e Centro-Oeste, aprimorando
ainda mais o sistema de entrega que está previsto em dois dias após a compra |
