Gartner's Dataquest Says Latin America PC Market Grew 51 Percent in Second Quarter 2000
SAN JOSE, Calif.--(BUSINESS WIRE)--Aug. 17, 2000--Driven by strong demand in the home market, Latin America PC shipments totaled 1.5 million units in the second quarter of 2000, an increase of 51 percent over the same period last year, according to Dataquest Inc., a unit of Gartner Group, Inc. (NYSE: IT and ITB). PC shipments into the home market in the second quarter of 2000 grew 99 percent over second quarter shipments in 1999.
"Compaq was the No. 1 vendor in the region as it increased its market share because of its strong brand awareness and recognition and the company's ability to handle product fulfillment in the various market segments," said Luis Anavitarte, director for Dataquest's Latin America research. "On a regional scale, Compaq and the white box manufacturers are satisfying the strong demand in the home segment. Many of the other vendors have indeed miscalculated the growth of this highly competitive segment, which is driven by the explosion of the Internet."
Hewlett-Packard showed the strongest growth among top-tier vendors due to competitive pricing and more product availability in the home segment in Mexico. Compaq and Alaska were the other top-tier vendors to experience stronger growth than the overall average in the region (see Table 1).
Table 1 Latin America PC Vendor Unit Shipment Estimates for Second Quarter 2000 (Units) 2Q00 2Q00 Market 2Q99 2Q99 Market Growth Company Shipments Share (%) Shipments Share (%) (%)
Compaq 365,326 24.3 235,535 23.6 55.1 Hewlett-Packard 78,345 5.2 48,016 4.8 63.2 IBM 77,476 5.2 87,361 8.7 -11.3 Acer 63,470 4.2 67,763 6.8 -6.3 Alaska 53,179 3.5 34,915 3.5 52.3 Dell 51,215 3.4 37,402 3.7 36.9 Others 814,531 54.1 487,654 48.8 67.0 Total Market 1,503,542 100.0 998,646 100.0 50.6
Source: Dataquest (August 2000)
The top three countries in the region, Brazil, Mexico, and Argentina, accounted for 75 percent of the PC shipments. Recovering from a weak second quarter last year, Brazil's PC shipments increased 93 percent this quarter, as it accounted for 39 percent of the market. Shipments in Mexico grew 34 percent, as it accounted for 26 percent of the market, and Argentina was the No. 3 country as shipments were up 57 percent, and it had more than 10 percent of PC shipments in the region.
Dataquest's Personal Computer Quarterly Statistics Latin America program surveys the leading worldwide and local PC makers in Latin America. This program offers the most detailed and timely information on the Latin America PC market. Additional information on this program is available on the Dataquest Web site at www.gartner.com/public/static/home/ourservices/scopes/n02pcqsla.html.
To subscribe to this program, please call 800-419-DATA, or 408-468-8009. More information about Dataquest's programs, descriptions of recent research reports, and full text of press releases can be found on the Internet at www.dataquest.com.
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