PRESS RELEASE: August 23, 2000:
Wednesday August 23, 9:05 am Eastern Time
Press Release
Stayhealthy Announces Marketing Partnership With Highway to Health
Producer of Innovative Web-Enabled Health and Fitness Products Enters Into Partnership With Leading On-Line Health Information and Global Insurance Provider
MONROVIA, Calif.--(BUSINESS WIRE)--Aug. 23, 2000-- Stayhealthy Inc., a leading online company dedicated to empowering consumers to monitor their health and fitness, has signed a marketing partnership with Highway To Health Inc. (HTH), a leading provider of online global health information, services and insurance products.
Jonathan Bogner, executive vice president for Stayhealthy, made the announcement today.
As part of the agreement, the partners will create a co-branded Web site combining Stayhealthy's innovative Web-enabled health and fitness devices with HTH's extensive worldwide destination-specific healthcare content, featuring medical phrase and brand name drug translation databases as well as access to HTH's global network of physicians and proprietary Web-enabled physician appointment scheduling system.
``Our partnership with Stayhealthy, a proven leader in Web-enabled health-monitoring tools, furthers Highway To Health's mission to provide those traveling for business, study or leisure with the information and services to research, access and pay for healthcare any where in the world,'' said Angelo Masciantonio, chief executive officer.
HTH's content and services include CityHealthsm Profiles, offering immunization requirements, emergency listings and notable hospitals worldwide; Translation Guides, including prescription and over-the-counter drug equivalents and common medical terms and phrases; access to pre-screened doctors around the world; and discounts on travel, health and safety items and services. HTH programs combine comprehensive, competitively priced insurance products with critical travel health information and online medical assistance services.
``Working in partnership with Highway To Health will allow us to create a unique and significant on-line resource offering reliable, convenient tools to serve international travelers and introduce our innovative products to new audiences,'' said Bogner.
Stayhealthy's products include the BC1 Body Composition and Calorie Tracker, a simple desktop device that allows users to monitor their body composition and measure caloric burn. An essential tool for any weight management, beauty or fitness program, the BC1 Body Composition and Calorie Tracker works with Stayhealthy software to connect users to the Stayhealthy.com Web site where subscribers view password-protected performance graphs, news and other personalized information in a secure environment.
Stayhealthy is leading the development of easy-to-use Web-enabled products and services for weight management and measurement, blood pressure and heart rate, hearing loss, vision and colorblindness and respiratory function. Created for consumer and clinical use, the company's leading-edge products and services facilitate better communication between doctors, patients and healthcare facilities, reduce the need for in-person appointments and improve opportunities for early illness detection. In doing so, Stayhealthy's comprehensive home monitoring programs create mutually beneficial opportunities for a wide variety of industries and professionals such as self-insured employers, physicians, dieticians, nutritionists, fitness trainers, health club owners, insurers and many others.
Highway To Health (HTH) operates the premier travel health website, providing leisure, business or international study travelers with information, services and insurance plans critical to their health and peace of mind. HTH is the largest provider of health insurance for international students studying in the United States and the sponsor of innovative travel health insurance products known as TravelGapsm and TripProtector. The company is also adding innovative online travel and expatriate programs for multi-national corporations. For more information, visit the Highway to Health Web site at www.highwaytohealth.com or contact Michael Hartung at 610-293-2062 or mhartung@highwaytohealth.com.
Headquartered in Monrovia, Calif., Stayhealthy, Inc. is a leader in developing and marketing cost-effective, accurate Web-enabled products and services that empower consumers to assess and monitor their health. The company's proprietary programs are accessed through its health Web site that also features a comprehensive drug database, original health, nutrition and fitness content, and e-commerce. For more information, contact Stayhealthy, Inc. at (626) 256-6152 or visit the Stayhealthy Web site at www.stayhealthy.com.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements which are no historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions, and other uncertainties
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Contact:
Stayhealthy Inc.
Peter Bylsma, 626/256-6152 |
