To: Sam who wrote (885 ) 9/11/2000 1:50:21 AM From: hueyone Read Replies (1) | Respond to of 1881 Hello Sam, I suspect the majority of Nor flash coming on line by Intc, AMD, Atmel etcetera that the Web-Fleet Research paper refers to is for higher density flash than the real low density NOR flash that SSTI targets. SSTI says they hardly see these players in their niche anymore and I believe them. These other players do not appear to be able get the same profit margins that SSTI can on low density flash. Ostensibly this is due to the "Superflash advantage". Here is a recent snip from a 8/28/00 CSFB report available at Schwab on PDF format: The majority of the Flash manufacturers in the market, however, are increasingly moving upstream to the higher average selling price (ASP) high-density Flash. There is a large amount of Flash capacity that is being ramped in the market right now by Intel, AMD, STMicroelectronics, Atmel, and a slew of Japanese suppliers. Most of that capacity, however, is dedicated to high density NOR or NAND Flash. SST has positioned itself to benefit from serving this low-density niche and estimates a tripling of unit shipments in 2000 (up from doubling in 1999), coupled with continuing price increases. The company is even being fairly conservative with its price increases in its attempts to firmly entrench itself with its customer base and become the market share leader in the low-density arena. We are raising our September quarter revenue, margin and EPS estimates to $144.4 million, 46% and $0.29, from $129.1, 44.7% and $0.25, respectively. Our new 2000 revenue and EPS estimates increase to $490.5 million and $1.00, respectively, from $456.1 and $0.90, while 2001 increases to $1.0 billion and $1.90 from $850.2 and $1.50, respectively. Gotta love the steady earnings upgrades SSTI is getting!! Best, Huey