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Strategies & Market Trends : Angels of Alchemy -- Ignore unavailable to you. Want to Upgrade?

To: SirRealist who wrote (12757)	9/19/2000 5:03:04 AM
From: ColtonGang	Read Replies (1) \| Respond to of 24256

Amazon Ends Marketing Relationship With Yahoo!, Sticks With America Online By Jim Finkle Seattle, Sept. 18 (Bloomberg) -- Amazon.com Inc., the largest Internet retailer, terminated a three-year book-marketing relationship with Yahoo! Inc., saying it chose to concentrate its U.S. marketing with Yahoo rival America Online Inc. Amazon decided in the spring that it would renew either the America Online or the Yahoo agreement, said Amazon spokeswoman Lizzie Allen. Meanwhile, Yahoo said it's begun a book-marketing relationship with Barnes & Noble.com Inc. and Barnes & Noble Inc. All companies involved declined to comment on why Amazon and Yahoo parted ways or discuss the financial terms of the agreements. Amazon, the Seattle-based money-losing retailer, made the decision as it and many other online companies look to keep costs down because investors are demanding that they show progress in efforts to reach profitability. ``Yahoo and AOL both receive very high fees for tenancy on their networks,'' said Patrick Keane, an analyst with Jupiter Communications Inc. who follows Internet advertising. ``They offer a pretty similar product. They reach a similar audience.'' Amazon, whose shares have fallen 44 percent so far this year, has a cumulative loss of $1.5 billion over the past six years. Until today, both Yahoo and AOL were directing users of their search engines to links featuring Amazon books on subjects related to their search topics. `Standout Performer' Amazon earlier this year notified both companies that it would only renew one of those contracts, Allen said. The company ended up deciding to stick with America Online. ``When we're looking at our partnerships, we want to renew with the standout performers,'' she said. ``Our association with AOL was quite compelling for a lot of reasons which I can't go into.'' Yahoo Chief Marketing Officer Anil Singh refused to comment on why the relationship with Amazon had ended. ``Amazon can say what they want,'' he said. ``It's simply a case where the agreement naturally terminated and we decided to go our separate ways.''