To: HerbVic who wrote (29203 ) 10/8/2000 10:37:13 PM From: Adam Nash Read Replies (1) | Respond to of 213176 HerbVic, On Mac OS X, I'm just playing conservative. Given the fact that the hardware development side of OS X was fairly late in the cycle, I doubt Apple will ship an OS that doesn't have a full bevy of drivers available. My first question is whether Apple will launch OS X independent of launching new hardware. I would think not, although that's just a guess. While I don't believe there will be another public beta, I would be surprised if there were no more private releases to developers for 3rd party testing. However, stranger things have happened. Typically, Apple does big launches in January or July/August. Since January seems unrealistic, I would lean towards April-June at the earliest, with MacWorld in July being the historical precident for slipped Apple software launches. There is a real question of the best mechanism for launch: 1) Ship shrinkwrap first, w/ BTO option on Apple Store, and then move to standard SKUs in the channel in later quarters. 2) Ship BTO option in Apple store first, follow with standard hardware SKUs in the channel, and then the shrinkwrap version last. 3) Go for straight hardware SKUs and shrinkwrap, no BTO option. The dedicated hardware skus are the safest from a support standpoint, since they guarantee the hardware platform, allowing Apple a few months to catch catastrophic gotchas. The BTO option is a way for Apple to offer the OS to new computer buyers, but not deal with upgrade mess. The shrinkwrap option is what leads to "software sales" and generally marks a successfully launched OS product. The real question is how Apple manages the transition in terms of SKUs, since Apple has to avoid doubling the hardware skus out there (which are already proliferating like mad). Obviously there a far more permutations for this launch than the three above. This launch will be the most difficult Apple has ever attempted, although not dissimilar to the PPC launch. For those of us that remember, that launch, while successful, was fairly painful in many ways.