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To: Bill Harmond who wrote (110084)10/10/2000 10:54:59 AM
From: H James Morris  Read Replies (2) | Respond to of 164684
 
WH, I didn't know this. I've always thought of Internet banner ads as a pain in the ass, but according to this guy they're brand-builders.
Do you agree?
>"Four out of every 10 people remember a particular TV ad, just like 40 percent of people remember a banner ad," he said, citing a study by IPSOS-ASI, a company that analyzes TV commercials for awareness and persuasion.
siliconinvestor.com
FD
I'm one of those 60% who can't remember a banner ad.


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