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To: puborectalis who wrote (113835)10/16/2000 9:36:59 PM
From: puborectalis  Read Replies (1) | Respond to of 186894
 
Japan's PC Retail Price Renews Historic Low

October 16, 2000 (TOKYO) -- Windows Millennium Edition (Windows Me) was released
on Sept. 22, but its release did not create enough momentum to push up the overall
sales in the fourth week of September (Sept. 18-24, 2000).

The decline in the price of personal computers equipped with the conventional
Windows 98 continued in this week, and the average price of notebook PCs went below
200,000 yen for the first time since GfK Ltd.'s survey began. This means that the average
price has dropped nearly 15,000 yen in just three weeks. (107.71 yen = US$1)

The average price of desktop PCs went under historic low of 152,124 yen, which was set
the second week of May 2000, and went below 150,000 yen for the first time. Overall, the
average price for all PCs set a new historical record of 172,369 yen.

The PC sale in the fourth week of September 2000 decreased 5.6 percent in volume and
decreased 6.9 percent in value from the previous week. It increased 15.8 percent in
volume and decreased 0.1 percent in value as compared with the same week in the
previous year (Sept. 20 - 26, 1999). The average retail price decreased 2,460 yen from
174,829 yen of the previous week to 172,369 yen. GfK Japan, an information service
company handling POS data from 3,200 major electrical appliance stores, compiles these
data, and Nikkei Market Access computes the monthly statistics.

Due to the overlapping effect of the decline in the number of notebook units sold, and
in the decrease in the average retail price, the value of overall sales and that of
notebook PCs declined slightly from those of the same week in previous year. This is
the first time that value of sales decreased from the same week in the previous week
since December 1999, when it occurred with desktop PCs largely due to consumers'
hesitation to buy linked to the Year 2000 date-change problem.

For notebook PCs, it is the first time in two and half years. Last time, the sales value in
March 1998 decreased from the same week in the previous year because the figure in
the previous year was especially large due to people's rush to buy before the
consumption tax increase took effect. For both desktop and notebook PCs combined,
this was the first time in two years and two months that the overall value of sales
decreased from the same period in the previous year: that was July 1998, immediately
before the release of Windows 98.