To: Paul Reuben who wrote (43255 ) 11/9/2000 5:27:08 PM From: Mehrdad Arya Read Replies (1) | Respond to of 77400 Personal Capital: What's next for Cisco? By R. Scott Raynovich Redherring.com, November 09, 2000 To get this column sent to your inbox, subscribe to the email newsletter. This week we've been treated to some more of the hyperbolic bandwagon financial journalism that has been prevalent for the last month. Let's recap the headlines: Nortel's Quarterly Disaster!, Fiber Optics are Dead!, and Dot-Coms are Bankrupt! Now it's: Cisco's Inventory Buildup Disaster! So let's hop on this week's bandwagon topic. The networking chip companies, such as Broadcom (Nasdaq: BRCM) and PMC-Sierra (Nasdaq: PMCS), got hammered on the expectation that Cisco Systems (Nasdaq: CSCO)'s stockpiling of gear would result in soft sales in subsequent quarters for its component vendors. Things are getting dicey at Cisco. But the inventory problem is only a small symptom, not a cause. The company is struggling through an enormous transition -- the most important transition in its career. Cisco's troubles center around three things. First, Juniper Networks (Nasdaq: JNPR) is taking market share away from Cisco in the core IP router market, the very foundation of Cisco's power in the Internet infrastructure. Second, Cisco is now an enormous company, but for some reason investors still expect it to behave like a small-growth company. Maintaining annual growth in the 30 percent to 40 percent range becomes nearly impossible when your annual revenues are close to $40 billion. Third, the enterprise networking growth spurt that fueled Cisco's rise in the last decade is essentially over, and the company must now find an entirely new market in which to grow. It has already selected that market: the telecom carrier market. NEW ERA FOR CISCO The first item is not shaping up well for Cisco. Juniper continues to be the only router company that can deliver a product that processes IP at OC-192 (10 Gbps) line speeds. Cisco has simply lost the race in that market -- and catching up is going to be very difficult. The second issue is more related to the stock price than it is to the company itself. Cisco is in a financially strong position -- it has $5.5 billion in cash and continues to churn out decent profits -- $800 million in the last quarter. But accelerating growth is a problem. A company this big simply cannot deliver the growth that investors became accustomed to in its earlier stages. The third issue is extremely complex and largely up in the air: that is, how does Cisco enter and win the telecom market? The nod should be given to Cisco's operational and managerial excellence. But telecom services are radically different than Fortune 500 data equipment needs. The larger players in the telecom market, such as Alcatel (NYSE: ALA), Nortel Networks (NYSE: NT), and Lucent Technologies (NYSE: LU), have been in the market for years -- and they've all shown that it is a difficult place to dominate. Data and market research shows that Nortel's influence is growing, rather than waning, whereas Lucent's position has certainly weakened. The answer lies in where Cisco has always excelled -- acquisitions. Last year, the company made its most important acquisition to date, the purchase of Cerent, which is now fueling new sales of optical equipment. But the company is far from done. It needs to make several more blockbuster acquisitions in the optical arena to generate the portfolio that would duplicate its enterprise success. In other words, the world is watching the wrong part of Cisco -- it may very well be that the future success of Cisco is more closely linked to what it's buying than what it's selling.