To: Tony Viola who wrote (86847 ) 11/15/2000 12:51:31 PM From: Night Writer Read Replies (1) | Respond to of 97611 PC Mall Selected By Compaq For Direct Sourcing Program Business Editors TORRANCE, Calif.--(BUSINESS WIRE)--Nov. 15, 2000--IdeaMall, Inc. (Nasdaq:MALL) (http://finance.yahoo.com/q?s=mall&d=t) today announced that its PC Mall division has been selected by Compaq Computer Corporation (NYSE:CPQ) (http://finance.yahoo.com/q?s=cpq&d=t) to participate in a direct sourcing program for business buyers. The company is one of just six direct marketers participating in Compaq's Enhanced Partner Direct Pilot Program. PC Mall will shift purchasing of Compaq Commercial products to a direct sourcing program. Both companies' computer systems have been linked to allow online pricing, availability and ordering. PC Mall can now ship directly from Compaq's factory. "This enhanced relationship with Compaq will immediately strengthen our position in the marketplace, allowing us to add substantial value for our customers," said Frank Khulusi, IdeaMall's Chairman and CEO. Mr. Khulusi said, "IdeaMall customers will benefit from our new, stronger capability to offer enhanced availability and more rapid shipment of products. Moreover, favored pricing and the resulting cost structure will enable us to maximize customer value for the Compaq Commercial line of products through PC Mall. The Compaq program plays to the strength of IdeaMall. Our extensive state-of-the-art virtual warehouse technology allows us to be one of the first to take advantage of Compaq's program." About IdeaMall IdeaMall, Inc. (news biz.yahoo.com is a leading rapid response reseller of computer products and systems. The company's portfolio of business units includes its core computer business under the PC Mall and MacMall brands; its full service Linux business unit offering content, community and products under the eLinux brand; and its multi-category Internet retail business under the eCOST.com brand. IdeaMall sells its products using outbound telemarketing, its distinct "clicks and catalogs" strategy, and marketing over the Internet via four primary Web sites:pcmall.com , macmall.com , elinux.com , and ecost.com .