To: MikeM54321 who wrote (9438 ) 12/2/2000 9:58:50 PM From: geoffrey Wren Read Replies (1) | Respond to of 12823 Again on the marketing aspect, an interesting story in the Wall Street Journal on 11/30, page A4. "Studios Plan High-Speed Home Delivery of Films." Some excerpts: The Studios are moving ahead with such plans because they don’t want to be aced out of the increasingly crowded race to deliver entertainment on demand to people’s homes via digital pipelines to computers and television sets. As more consumers get high-speed Internet connection that can handle full-length films the market for such services is expected to explode. The executives said a "key motivating factor" for the studios in developing a service is to "avoid the errors of the music industry," whose slowness in responding to the threat posed by the Internet left room for services such as Napster Inc. to offer pirated music. Sony has already developed technology that allows customer to download a feature-length film and retain access to if for a set period of time. The Sony services takes less than an hour, on average, to download a full-length move through a high speed telephone or cable-modem Internet connection. ________ Now this has, I think, the possibility to be something big. The rest of the article is talking about the jockying for position among the studios, but they have no choice but to get with someone's program. Sony's program sounds feasible now. I remember it said that pornography paved the way for VCR success, and it could be a major factor at the beginning here too. More mainstream, an hour to download a movie, when you could be eating dinner, and you don't have to drive to Blockbuster, wait in line, and drive back. That's a good argument for the system, even for the popular movies you can find at Blockbuster. Another possibility, access to hard to find video, such as the four best episodes of "F" Troop, or PBS cooking shows, or an older movie not carried by your local VCR tape rental store. So the system could provide privacy, save time, and access to a wider selection of material. I wonder if it could be like TIVO, where you watch one show while you are downloading another. Could the backbone of the internet handle it if this got big? I guess we have to see how much the Sony machine costs, and whether that claim on the speed of the download is realistic. Any thoughts?