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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: Mark Marcellus who wrote (3428)	12/7/2000 4:55:11 PM
From: Mike M	Read Replies (1) \| Respond to of 5582

<<Cynics might say that some channel stuffing went on at the end of allergy season.>> Mark, that is a really silly accusation unless you think the company isn't planning to be around next year to have to overcome the glut. Suffice it to say that it is a darn shame for them that more Zicam wasn't on the shelf. I hope the other 49,999 stores are doing better. I see the product in our local Kroger. Two rows of Zicam cold and one of allergy. Also in the local WMT a box of 40 prominently displayed. I know you don't want to hear that, since it doesn't match your agenda but frankly I don't know why you care so much. If you don't have a dog in this fight, why fight at all?

To: Mark Marcellus who wrote (3428)	12/7/2000 4:59:54 PM
From: rli123	Read Replies (1) \| Respond to of 5582

Mark -- your observations are interesting, but your conclusions, IMHO, miss the "mark." First, the stocking of the drug store shelves is not part of what GUMM does -- they are not like Frito-Lay --- they don't deliver product and stock the shelves. Ordering product and stocking the shelf is what the drugstore company does. So criticism about lack of product on the shelf should be directed to the drug store company, not GUMM. Similiarly, criticism of overstocking of allergy product should also be directed to the store, not GUMM. I think they've done an outstanding job in getting their product onto store shelves. Now let's see if the big advertising budget will translate into sales. If it does, we'll all be pleased (except the shorts). rli