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To: Woz who wrote (5923)	12/15/2000 2:21:15 AM
From: Woz	Read Replies (1) \| Respond to of 6180

Ruel.net 's comments on latest PR... Supermarket promotions. This is what I've mentioned to people as a good way to promote interactive TV and set-top boxes. You have to go where everyday people go in order to expand the user base beyond the techno-nerds, early adopters, and audio-visual aficionados. TV shows are promoted at supermarkets. You can promote TV interactivity like TV shows where the TV watcher has to get a new set-top box in order to join the TV interactivity and get the content that they have to have access to. Particularly at this time of the year, you will see supermarket grocery food stores selling electronics beside the canned foods, the soft drinks, and the cash register. Just the other day, I was at a local Vons supermarket grocery store where they were selling DVD players right by the checkout stand. DVD players in the supermarket grocery store! The DVD players were strategically placed by the checkout stand as impulse items for people to purchase for the home or as Christmas gifts. When you see WebTV, Web2U, AOLTV, and other interactive set-tops being sold or advertised in your local supermarket grocery store, then you'll know that the interactive TV boom is really beginning to happen in your part of the world. -ruel