cable modem and settop box installations projections:
Subject: 55.1% of US homes to have digital by 2003
From iatv_longter
PostID 18303 On Sunday, October 01, 2000 (EST) at 12:41:18 PM
--------------------------------------------------------------------------------
New Report Sees Subscriptions to Cable Broadband Internet Access Increasing Five-Fold by 2003,
Predicts Digital Cable Video Penetration Will More Than Triple
During Same Period
Total High-Speed Access by 2003: 36.1% of all U.S. households
Myers Reports' Cable Digital & Broadband Report Examines
Future of Cable Industry Technology
NEW YORK, Sept. 27 /PRNewswire/ -- A report issued today by a leading
media industry forecaster predicts that cable broadband Internet penetration
will grow to 16.9% of U.S. households by 2003, a more than five-fold increase
over 2000 levels (3.1%). The report says that digital cable video penetration
will stand at 33.2% of U.S. households in 2003, up from 9.5% in 2000.
Forecasts in The Cable Digital Broadband Report, compiled by Myers
Reports, Inc., are based on a survey conducted in June and July among cable
system executives, as well as other available data. The report provides
information on the current status of cable system technology and which
technologies and services cable operators will deploy in the future.
The report forecasts that cable broadband Internet penetration will reach
18 million households by 2003. Myers' year-by-year projections for cable
broadband show steady growth over the next three years:
Cable Broadband Households/% of U.S. HH
2000 3.2 million/3.1%
2001 6.2 million/5.9%
2002 12.6 million/12.0%
2003 18 million/16.9%
Factoring in high-speed access offered by providers other than cable, the
report predicts that 36.1% of all U.S. households will have high-speed access
by 2003.
Similarly, the Myers' forecast says that Digital Cable Video Penetration
will experience rapid growth through 2003:
Digital Cable Video Households/% of U.S. HH
2000 9.8 million/9.5%
2001 18 million/17.3%
2002 26.4 million/25.0%
2003 35.4 million/33.2%
The report goes on to say that, when factoring in satellite distributors,
total digital video penetration will reach 55.1% of all U.S. households by
2003.
''This forecast underscores the point that there is a large digital
platform being created for programmers, advertisers, e-commerce retailers,
interactive services, telephony and other applications,'' said Jack Myers,
chief economist, Myers Reports, Inc. ''However, cable operators must step up
their commitments to broadband, digital and interactive distribution or be
faced with aggressive competition from satellite distributors. Today, cable
operators have a distinct marketplace advantage, which will quickly erode if
they do not fulfill their mandate to provide consumers with access to new
technologies.''
Survey Results
According to Myers' Technology Survey of Cable Operators, cable operator
respondents revealed that 90% of passed homes will have access to digital
services by the end of this year. By 2003, operators expect 95% of passed
cable households to have digital access.
Operators said that approximately 17% of cable households will have
digital set-top boxes by the end of 2000. By 2003, operators expect this
figure to increase to 48% (The Myers' projections, as percentages of the cable
hh universe, are 14.5% for 2000 and 49.6% for 2003).
When asked about cable modem availability, operators said that 27% of
cable households would have access to cable modems by the end of 2000. By
2003, this figure is expected to rise to 93%. Actual cable modem usage will
stand at 7% of total cable households by the end of this year, increasing to
29% by 2003, according to the cable operators (Myers: 4.7% actual cable modem
penetration of cable hh for 2000; 25.2% for 2003).
More than half of respondents (56%) said they work at cable systems with
plant/system capacity of 750MHz of higher, a level that is regarded as
providing adequate bandwidth of advanced cable services. More than half (53%)
are currently upgrading their plant, while 30% report their plant is fully
built and 15% plan to upgrade within the next two years.
The survey was conducted online and by mail in June and July among a
nationwide sample of cable operators with a technology orientation.
About Myers Reports, Inc.
Since 1981, Myers Reports, Inc. has been an influential market resource,
respected for its market research, accurate industry forecasts, advocacy
positions on major media issues, and leadership in identifying business
trends. Myers Reports, Inc. publishes economic research reports for
investment decisions related to the media industry. The Myers Report daily
newsletter and Myers MediaEnomics Reports are developed through extensive
primary and secondary research, and serve a constituency of media company
executives, investors, advertising agencies and marketers.
SOURCE Myers Reports, Inc.
agoracom.com
--------------------------------------------------------------------------------
<< Previous Message Next Message >> |
