To: Allen Benn who wrote (8956 ) 12/25/2000 12:54:52 PM From: Mkilloran Respond to of 10309 Allen...here's a few hundred million settop boxes that can be added to the Lily Pond techweb.com Chinese Government Plans For Digital TV (08/30/00, 12:44 p.m. ET) By Sunray Liu, EE Times The head of China's State Administration of Radio, Film, and Television (Sarft) is drafting a five-year plan for a timetable and standard for digital TV. It plans to publish its HDTV specification in 2003 and end analog TV broadcasts by 2010. Industry experts predict that the evolution of digital TV in China could generate a $12.5 billion market. Proponents of competing U.S. and European standards for digital TV broadcasts have been eyeing the potentially huge Chinese market and trying to determine the government's transmission standard. The Chinese government showcased its digital TV technology by broadcasting its 50th anniversary celebration last October. Since then, it has issued nationwide digital satellite TV, cable TV, and digital studio standards. "Digital technology will be a revolutionary advance for China's TV and radio industry," said vice minister of Sarft Haitao Zhang. "It's a new growth point for the industry." The HDTV timetable drafted by Sarft will give a detailed evolution strategy for introducing digital TV services across China covering production, broadcasting, terrestrial communications, and transmission via broadcast, cable TV, and satellite infrastructure. The government is also making plans for frequency spectrum allocations and other technical requirements for HDTV broadcasting. China's State Planning and Development Committee authorized Sarft to establish a government terrestrial HDTV test laboratory backed by the central government -- a fact that gives the project greater urgency. The lab will test transmission standards from Japan, North America, and Europe and then draft the technical specifications for China's HDTV services. Zhang said that all three formats will affect China's HDTV standard in different ways but that Sarft will focus on customizing its own systems to benefit China's digital TV network. Sarft earlier formed an HDTV standards group, which has concluded the framework for the Chinese standard. The standards group is testing the three terrestrial formats developed for use in the major world markets and will submit the final test report to China's State Council in October. The report is expected to cover preparations for implementing the architecture for the Chinese digital TV standard. After reviewing the Sarft report, the government is scheduled to issue the official standard in 2003. An expert said the detailed preparations and investigations are essential to the success of the new standard. "The industry in our country still needs a period for preparation," he said. Zhang agreed, adding, "We shall start our digital TV industry overall through the driving forces of satellite and cable TV." China is setting up trial platforms for HDTV and standard-definition TV (SDTV). Some cities will begin receiving DTV broadcasts through cable and satellite networks. The State Planning and Development Committee selected Beijing, Shanghai, and Shenzhen as sites for R&D as well as for developing a manufacturing infrastructure. Shenzhen, near Hong Kong, will begin trial HDTV broadcasts later this year. After completing construction on a tower that will cover the areas around Canton and Hong Kong in southern China, the Shenzhen station will broadcast 12 hours of HDTV programming during the China High Technology Fair in November. . The Shenzhen station will follow up with two to three hours of HDTV programming during the national holidays and is slated to begin three to five hours a day of regular HDTV broadcasting late in the year. And by 2005 the Shenzhen station is expected to halt analog broadcasting and replace it with HDTV and SDTV programming. The U.S. had planned to end analog broadcasts by 2006, but many observers believe the deadline will be delayed by a long-running dispute over a modulation scheme. To reach its goals, Sarft is speeding the digitalization of its TV broadcast center and is enhancing the national cable TV network. The digital cable TV network is expected to become a mainstay of China's HDTV industry and Sarft plans to implement networked program exchanges and communications. Currently, nearly 80 million Chinese households receive cable signals out of an estimated 326 million households with TVs. Sarft hopes to expand the total to 150 million households with cable by 2005 and 200 million by 2010. Interactive network technologies and digital cable TV boxes are expected to become mainstream consumer devices in China over the next decade, analysts said. Related Stories: HDTV Picture Is Still Quite Fuzzy Plea To Alter DTV Spec Goes To Congress Groupware Gang Tackles Collaboration Intel: No Royalties On New Spec Delayed Raises, Miscues Torpedo HP Morale Yahoo! Appeals French Ban On Nazi Auctions FCC Armed With Low-Power FM Licenses Print this story Send as e-mail What would you pay to stay on top of the IT Industry? How about nothing? Daily Update Text HTML More Newsletters Define an IT Term Technology Network Integrators Have It Good For VCs, It's Back To The Future Lucent's Schacht On Company Downgrade