To: portage who wrote (24797 ) 1/12/2001 10:35:46 PM From: SIer formerly known as Joe B. Read Replies (2) | Respond to of 49844 After the gold rush Dot-com collapse puts future of 94-year-old music hall in limbowww0.mercurycenter.com BY TRACY SEIPEL Mercury News Dot-coms come and dot-coms go. But when one of the San Francisco music scene's most cherished venues is in danger of becoming a secondary victim of the dot-com shakeout that's more than just troubling. It's potentially tragic. The Great American Music Hall is one of the city's oldest live music clubs. The 5,000 square-foot concert hall, which opened in 1907, has hosted legendary performers ranging from jazz greats Duke Ellington, Sarah Vaughan and Count Basie to rock icons Van Morrison and the Grateful Dead. So how did this ornate little gem of a hall end up as collateral damage in the implosion of a Net start-up? Last May, the music hall -- which has changed ownership several times over the decades -- was nudged into the 21st century after being sold to a Net company called Riffage.com for an undisclosed sum. Palo Alto-based Riffage began as a music Web site that sought to market new recording artists to listeners via the Internet. It offered free downloads of sample songs and a place for unsigned artists to sell CDs online. In its purchase of the landmark club, the Music Hall's general manager Tony Caparelli said, Riffage.com got a brick-and-mortar operation that could serve as a live showcase for its online mission. And that came to pass. By September, regular Webcasts of some of the club's shows were available online. ``It was a great idea,'' said Caparelli. But by December, Riffage.com ceased operations after it could not find additional financing. While the online component went silent, the music continued at the music hall. Enter the Diablo Management Group, a Danville-based asset management company charged with selling off the assets of Riffage.com -- including the Great American Music Hall. Reached this week, officials at Diablo said they intend for the club to continue to operate, ``unchanged for the foreseeable future,'' said Diablo Management Group chairman, CEO and owner Richard Couch. ``I am looking at several proposals that may result in the acquisition of GAMH by an individual, a group of individuals or a company,'' he said. ``We have not decided how to deal with the GAMH at this time. This piece is not as immediate a question as some of the other pieces.'' Riffage.com's other assets include a database business and a Southern California record company. Couch would not comment on potential buyers of any of the assets, nor the value of any of those assets. Couch is familiar with the venue's storied past. ``I am very sensitive to the fact that there are other businesses in the community that rely upon the relationship with this (GAMH) community,'' he said. ``I am acutely aware the GAMH has a fairly clear mission and fairly clear operating strategy, and our plan is to support that however we can.'' So as it has for the last 94 years, the Great American Music Hall stage will continue to host an eclectic concert slate until further notice. Caparelli is confident the outcome will not affect the music hall or its thriving business. ``It's just a prediction, but why would anyone want to come in here and change a successful operation?'' he asked. Why, indeed?