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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: ajbrenner who wrote (26057)	1/22/2001 6:40:12 PM
From: Petz	Read Replies (3) \| Respond to of 275872

ajb, I cleaned up the idea a little, here's what I sent to some folks at AMD marketing (which will probably never see the light of day) You may remember me. I sent an email to Toni Beckham and later to some marketing people within AMD giving some marketing ideas back in November. Well, here's the gist of an idea for a TV ad specifically targeted at a huge Intel campaign for the Pentium 4 which is supposed to start soon. As a cool trick the entire ad or the last scene could be done as a computer animation, which would both lower the cost (but you'd have to have some really, really good digital snimators!) and strengthen the message. Here goes: Dave, Intel is apparently planning a media blitz for the P4. Here's another marketing idea I dreamt up. The TV ad features two galley ships or two crew boats (sculls?). The Intel ship/scull and the AMD ship/scull are identical except for logos. But the Intel coxswain is beating too fast. Some of the oarsmen can't keep up -- they get all out of sync and are losing the race with the AMD boat. The narration would go something like this: Sports Announcer: "On your mark, get set, GO! Welcome, ladies and gentlemen, to the PC regatta. We have a race today between the two leading manufacturers of PC processors, AMD (AMD jingle=first 4 notes of Beethoven's Fifth?) and In... " (the word is is cut off by the 4 note Intel jingle, but with the last note played badly flat on a Kazoo). "Which CPU will let your computer run faster and smoother? It looks like the AMD team (very quick jingle) is off to an early lead (closeup of AMD team rowing smoothly). Look at the In...(mangled Intel jingle) team! They're trying to row too fast! (Show closeup of Intel crew, they're out of sync, one poor girl in the middle is getting hit by the oar handles of the guys in front of and behind her. Wait, it looks like the AMD team is approaching the finish line. Yes, the AMD team has won and proved that AMD processors are... (fade out to narrator...) "The fact is, PC's with AMD Athlon and Duron processors are the fastest in the world. Our competitor has introduced processors with higher NUMBERS and higher PRICES, but they actually run slower than AMD processors. It's just like that crew team that tried to row too fast. Computer magazines and laboratories have confirmed it {any names possible here?}-- the AMD Athlon and Duron processors are the fastest and smoothest in the world. Ask for AMD when you buy or upgrade your PC, it will save you money and it'll take you places you've never been before!" (During the italicized part above, the narrator is transported to a 3D computer-rendered scene that resembles the end of the movie "Perfect Storm.") We hear a huge echo on the last few words, "...places you've never been before!" We see the crew team, now 3D rendered, climbing a HUGE WAVE in their scull. (With each stroke their chanting:) "Ath-lon Dur-on Ath-lon Dur-on..." Unlike the movie, the boat gets through and there's a placid sea on the other side of the monstrous wave. Then, as we back off from the view, we see the edges of a computer monitor (and possibly back off more to see someone at the computer). Obviously, that entire scene was produced on an AMD Athlon computer! "You can go places you've never gone before with an AMD Athlon or Duron processor." (AMD jingle) ///////////////////// end of commericial /////////////////// BTW, I think using Beethoven's Fifth as a jingle is a master stroke. Its un-copywriteable and conjures up the notions of fate and dominance. Might seem a little trite, but I can't think of anyone else using it either. Another possibility is getting some co-marketing funds by showing the computer brand or saying what software was used for the animation. Anothercute idea is to make JERRY one of the oarsmen or the computer operator at end you says, "You can go places you've never gone before with an AMD Athlon or Duron processor." John Petzinger (858)xxx-0825 evenings (858)xxx-3080 x210 days jpetzin1@san.rr.com