To: Eric L who wrote (9006 ) 1/30/2001 10:44:42 AM From: foundation Respond to of 34857 Gladiator Conquers Wireless Web Arena More Than 300,000 Mobile Users Rack Up 3.25 Million Minutes in 3 Months On JAMDAT Mobile's Smash Hit Multiplayer Game LOS ANGELES, Jan. 30 /PRNewswire/ -- JAMDAT Mobile Inc., a leading provider of mobile entertainment and enabling technologies, today announced that Gladiator has become one of the most successful applications on the mobile Internet, generating more than 3 million minutes of airtime after only three months in release. Gladiator is a wireless multiplayer combat game set in the Colosseum of ancient Rome. Since the game launched Oct. 23, more than 340,000 unique users have accessed Gladiator with their mobile phones, playing over 720,000 games and accruing some 3.25 million airtime minutes. Some players have logged more than 5,000 minutes playing in excess of 1,000 games. ``The astonishing success of Gladiator demonstrates that U.S. mobile Internet consumers are hungry for high-quality entertainment,'' said Mitch Lasky, CEO of JAMDAT. ``We have seen strong evidence from Japan and Korea that entertainment is a major driver of mobile Internet usage, and our results suggest that the same pattern is developing in the U.S.'' Players have accessed Gladiator from over 20 wireless carriers around the world using more than 65 different devices, all through JAMDAT's proprietary server technology, which permits subscribers from incompatible carrier networks to play against each other in a single game session. The majority of Gladiator users have come through Sprint PCS (NYSE: PCS - news), the leading U.S. wireless Internet provider. ``Gladiator has proved to be an incredibly addictive application for mobile Internet users,'' said Zack Norman, JAMDAT's Vice President of Publishing. ``Our usage has continually grown since release, and we are establishing a strong core of repeat users who are generating significant airtime through head-to-head sessions.'' Gladiator is a multiplayer combat game set in the Colosseum of ancient Rome. Players select character types and weapons for their combatants and then duel against a live opponent in real-time. The more a player utilizes a particular gladiator, the more experience and skill that character develops. A sequel, with many new features, is in development for release in spring 2001. All user, device and carrier data was collected by JAMDAT's proprietary automated data-mining and user monitoring applications for wireless platforms. Based on data collected during game play, Gladiator was upgraded twice in the first two months to improve features and user experience. About JAMDAT Mobile Established in March 2000, Los Angeles-based JAMDAT Mobile Inc. is a leading provider of mobile entertainment and enabling technology. Founded by interactive entertainment veterans from Activision, Inc. (Nasdaq: ATVI - news), JAMDAT is currently developing a broad slate of mobile entertainment, including sports, combat, trivia and puzzle games. JAMDAT has also created a hand-selected network of external developers who are currently creating content for JAMDAT's platform with JAMDAT's Mobile Entertainment Development Kit, MEDiK. JAMDAT currently has distribution relationships with Sprint PCS and Qwest. All other wireless Internet users can access JAMDAT's games through its WAP site at www.jamdat.com. JAMDAT was incubated at eCompanies Wireless (http://wireless.ecompanies.com).biz.yahoo.com ---------- "Gladiator is an online wireless experience which puts you on the sandy floor of the colosseum in ancient Rome fighting for valor, freedom and the right to live. Two gladiators enter, one gladiator leaves." jamdat.com "BE THE LAST ONE STANDING" NOW - imagine possibilities of Gladiator with bandwidth, graphics and video, multiple users (or teams) playing each other - and GPS integration....