To: zbyslaw owczarczyk who wrote (47825 ) 2/3/2001 8:31:36 AM From: Kenneth E. Phillipps Respond to of 77400 Russo says routers will mix with optical layer like "peanut butter and jelly". Cisco gearing up to battle high-tech rivals with new product line Playing catch-up: High-speed routers, optical equipment Simon Avery Financial Post MOUNTAIN VIEW, Calif. - Cisco Systems Inc. will try to reposition itself as the top equipment supplier in the combined worlds of Internet traffic and optical networks with several new product announcements today. The San Jose, Calif.-based giant has carved out a dominant market position for itself making gear that routes traffic around the Internet. But rival Nortel Networks Corp. and a few smaller companies have left Cisco behind in the market for optical networking gear, which transmits voice and data at blinding speeds. Today, Cisco will launch a class of high-speed routers that directs traffic along the backbone of networks, as well as new optical gear that sits in the "last mile" of the network, between the user and the core. While the new products do not close the gap in optics between Cisco and Nortel, Cisco says the announcement positions it as the company best able to integrate optics with Internet Protocol (IP), the language of the Internet that is increasingly being used in all kinds of networks. "We're making routers work seamlessly with the optical layer," said Carl Russo, Cisco's vice-president of optical networking. "In the past, IP has travelled over the top of optical. The two layers have been built by two different sets of people working independently. They've worked literally like oil and water, and we're going to make it like peanut butter and jelly." The strategic announcement comes as telecom customers are trimming their budgets for networking gear. Cisco has warned the investment community twice this month to anticipate lower short-term growth for the industry, causing some speculation that for the first time in its 11-year history as a public company, Cisco could fail to meet quarterly earnings expectations when it reports Feb. 6. "Obviously they've got their sights set squarely on Nortel," said Dan McLean, an analyst with International Data Corp. in Toronto. "The challenge for Cisco is to try to legitimize itself in the core space of the network. Nortel is really there already because it's been supplying the telecom market for a long time now." Cisco says with its latest class of products that it has proven its capability to supply carriers at the core. "We've achieved the reliability that the markets demand," Mr. Russo said, siting AT&T Corp. and Worldcom Inc. as two of its carrier customers. Cisco hopes its new routers will also enable it to hold off competitive challenges from smaller players, such as Juniper Networks, which until now has had the fastest routers on the market for months. savery@nationalpost.com