To: Caxton Rhodes who wrote (8271 ) 3/8/2001 9:10:14 AM From: Dennis Roth Read Replies (1) | Respond to of 196452 Verizon Smart Phone No Bargain For The Massese-topics.com [ Some analysts pan the smart phone - DPR ] [Phillips Publishing International,Inc.] Wireless Today via NewsEdge Corporation : By Malcolm Spicer, mspicer@pbimedia.com Verizon Wireless [VZ] boasts it's taking the lead in offering a smart phone, but the handset's price could leave customers' wallets smarting. Bedminster, N.J.-based Verizon Wireless yesterday made Kyocera Wireless's 6035 Smartphone model available for $499 to customers that sign on for at least a year of service. Kyocera Wireless, a subsidiary of the Kyocera International holding company of Kyoto, Japan-based Kyocera [KYO], introduced the 6035 last December. The 6035 features Web access and supports the installation of applications compatible with Palm's [PALM] software for handheld computer operating systems. The handset will work with CDMA PCS and cellular networks, as well as with analog coverage. Verizon Wireless won't be the only carrier offering a smart phone for long, the Strategis Group's chief analyst for the wireless handset market, told Wireless Today. "The carriers are really trying to be in each niche market so that they can be part of the new profits as they come along," she said. While Verizon Wireless is the first U.S. carrier to offer its customers a Palm-compatible smart phone, Cingular Wireless and Sprint PCS [PCS] already are offering products or services enabled by PDA technologies. Cingular last December began offering its GSM customers the VisorPhone Springboard module from handheld computing technology vendor Handspring [HAND]. The module links Handspring PDAs to voice service on GSM 1900 networks. In October last year, Sprint PCS began distributing LG InfoComm's TP3000 model phone, which is compatible with Microsoft's [MSFT] Outlook e-mail platform and with proprietary computing software from LG InfoComm. Sprint PCS offers the TP3000 for $199 to business customers with service for at least five phones, and for $399 to other customers, which discounts of up to $200 linked to buying service agreements. "For business people, it's one of our most popular phones," said Suzanne Lammers, manager of Sprint PCS' media relations. In January, Sprint PCS began offering customers access to Palm's MyPalm portal, which features access to e-mail, e-commerce and Web-browsing capabilities. Like smart phone offerings from vendors such as Ericsson [ERICY] and Nokia [NOK], Kyocera's model features a larger display screen than wireless handsets not embedded with PDA-like capabilities. PDA functions and larger display screens are attractive features, but the price tag could repel most wireless users, industry analysts said. "It's still going to be a difficult sell at $500," said Bryan Prohm, wireless equipment market analyst for Gartner Group's [IT] Dataquest research unit. "The addressable market is much smaller," said Panayi. "Of course, it is targeted to the professional side that needs these additional features and capabilities." According to Strategis research, smart phones accounted for 4 percent of the 426 million mobile phones sold worldwide last year. That percentage will likely grow by 1 percent to 2 percent this year in a market projected by Strategis to reach 533 million handsets. However, Strategis is reviewing its handset sales prediction and will probably lower it to between 500 million and 525 million, Panayi said. Regardless of the degree by which handset sales slow or grow, smart phones aren't likely to represent more than a niche market product with no more than 10 percent of the total market, Panayi said. "The regular consumer doesn't need all those features and doesn't want to pay that price," she said. The Bottom Line Strategis analysts aren't convinced there's widespread support among wireless users for converging PDAs and phones into a single device. "The trend we are seeing is, basically, 'we are going to keep the devices separate,'" Panayi said. Having digital music and camera functions and PDA features, such as e- mail and contact lists in addition to the voice and data functions, most handsets already offer isn't likely to be in demand by a large market of wireless users. Plus, Bluetooth technologies will support using multiple devices instead of encouraging convergence, Panayi said. Bluetooth will enable transmitting data between wireless phones and other devices, such as transferring e-mail messages received on a PDA to a handset. <<Wireless Today -- 03-06-01>>