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Non-Tech : JAKKS Pacific (JAKK) -- Ignore unavailable to you. Want to Upgrade?

To: Jack Be Quick who wrote (348)	6/11/2001 1:40:59 PM
From: JakeStraw	Read Replies (1) \| Respond to of 371

JAKKS Pacific Signs On as Master Toy Licensee for `Junkyard Wars' biz.yahoo.com MALIBU, Calif.--(BUSINESS WIRE)--June 11, 2001--JAKKS Pacific Inc. (Nasdaq:JAKK - news) today announced that the company has signed on as the Master Toy licensee for TLC's ``Junkyard Wars,'' the television series that combines mechanical skills, ingenuity and teamwork. ``Junkyard Wars'' premiered on Discovery Communications Inc.'s TLC in January 2001. JAKKS Pacific, under the Road Champs® brand, intends to create customizable toy vehicles, real working contraptions, and a complete line of playsets and accessories based on the competitions. It is anticipated that these new action toys will ship to mass-market and specialty retailers nationwide in Spring 2002. ``Junkyard Wars'' is an extreme challenge in engineering, featuring a competition to build the ultimate junkyard machine, based on a popular contest that began in the United Kingdom. For each series, eight teams are selected from across North America and Britain and are comprised of people from high-tech engineers to bikers -- anyone who thinks they can create cool machines from trash. Each team has 10 hours to create an enormous contraption using only the items found in the real-life junkyard surrounded by towering piles of scrap and tools. In each show, two teams race against the clock to turn tons of junk into dragsters, hovercrafts, rockets and other amazing machines. The goal? To build a bigger and better machine than their competitor and to win the Junkyard Showdown. It is the ultimate battle of blood, sweat and gears. ``From remote/radio controlled vehicles to build-your-own kits, the 'Junkyard Wars' line of toys from JAKKS Pacific are expected to be a gear-head's dream come true,'' said Jamie Wood, senior vice president of Action Toys, JAKKS Pacific. ``'Junkyard Wars' is one of the most entertaining and brilliant new reality shows on television, and we have an exciting product line planned that is just as creative and fun as the show itself.'' ``As TLC's top series, 'Junkyard Wars' has proven that making machines out of junk brings out the best of human ingenuity and makes for great television,'' said Jana Bennett, executive vice president and general manager, TLC. ``This relationship with JAKKS will allow even more Junkyard Warriors to join in the fun.'' ``Discovery Communications' mission is to help people of all ages explore their world and satisfy their natural curiosity,'' said Michela English, president of Discovery Consumer Products. ``Our partnership with JAKKS Pacific represents another strategic opportunity for TLC to extend this mission through the development of innovative, reality-based toys that tap into kids' endless ingenuity and creativity. We're delighted to be teaming with an industry leader like JAKKS in helping to inspire the `Junkyard Junkie' in all kids.''