To: Don Green who wrote (71391 ) 4/30/2001 8:14:01 PM From: Don Green Respond to of 93625 Intel Slashes Some Pentium 4 Prices In Half (04/30/01, 7:35 p.m. ET) By Edward F. Moltzen, CRN NEW YORK— In one of its most aggressive moves this year, Intel Corp. cut the list price of its 1.5GHz Pentium 4 processors by 51 percent and its 1.4GHz Pentium 4s by 49 percent. The pricing action, which sources last week said would happen April 30, comes on the heels of new shipments of 1.7GHz processors last week that were far cheaper than some in the industry expected. "This is good news for us; I think this is awesome," said JoAnn Evans, vice president of solution provider Networks, Minneapolis. She said that with memory included the pricing on the 1.5GHz systems comes to $355. In that ballpark, she said, Networks will stop offering Pentium III systems. "When [customers] are looking to buy 10 workstations, they are not looking for something that is $2,000," Evans said. "They are looking for something more in the $1,000 to $1,200 range." The chip maker said its 1.5GHz Pentium 4s would drop to $256 each, in 1,000-unit batches, down from $519. Earlier this year, the processors were priced at more than $800. The 1.4GHz processors dropped from $375 to $193, Intel (stock: INTC) said. At the same time, 1.3GHz chips dropped to $193 from $268, a decrease of 28 percent. Mike Rowe, president of Maverick Technology Solutions, Romeoville, Ill., does not think such aggressive pricing is a positive. Rowe said he still supplies more Pentium III-based solutions. "I don't think it's a good thing, and actually I think it hurts the existing technology," Rowe said. In fact, while a 1.5GHz Pentium 4 processor is now priced at $256, a 1GHz Pentium III Xeon remained unchanged in price at $425. The cut on the 1.5GHz chips was Intel's third price drop on that processor since March and comes amid continued promises by the company that its Pentium 4 transition would be its fastest to date. At the outset, sales of the Pentium 4 were slow while PC makers complained the RDRAM memory that accompanies it was too expensive. An Intel spokesman said the aggressive price move was part of the routine pricing activity the company takes from time to time