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Gold/Mining/Energy : GTT-V Global Tree Technologies -- Ignore unavailable to you. Want to Upgrade?


To: Cogito Ergo Sum who wrote (47)5/2/2001 6:58:02 PM
From: Al Collard  Read Replies (1) | Respond to of 135
 
Global Tree enters distribution agreement


Wed 2 May 2001

News Release

Mr. Thomas Kennedy reports

Global Tree Technologies has, along with World Internet Broadcasting
Network Corp. (WIBN), the wholly owned subsidiary of Global Tree, entered
into a worldwide licence agreement with Total Connect Communications Inc.
(TCCI) to distribute the Rhona Raskin show, syndicated as the Rhona at
Night radio show and the Best of Rhona weekend archive.
Rhona at Night can be heard nightly from Victoria, B.C., to St. Thomas in
the Virgin Islands. This will mean that WIBN and MYCityRadio, through the
Rhona at Night radio show, will be exposed to the potential listening
audience of over 90 radio stations across North America. The potential
listening audience of the combined radio stations that the Rhona at Night
radio show is currently syndicated on exceeds 10 million listeners.
WIBN anticipates a dramatic increase in advertiser recognition and
participation in its advertising campaigns, with the addition of the Rhona
at Night to the content schedule. In an Arbitron press release on Feb. 27,
2001, Larry Rosin, president, Edison Media Research, stated, "Streaming
media is a great way for advertisers to target the younger 12- to
24-year-old market." Mr. Rosin added, "These consumers are more likely to
be on-line using streaming media and have a higher tendency to interact
with advertising."
WIBN intends to sell the advertising inventory made available during the
Rhona at Night broadcast schedule and deliver said advertising to its
audience through its Web site, known as MYCityRadio.com, its network of
MYCityRadio affiliated Web stations and Rhona's own Web site, Rhona.com.
WIBN will use its e-targeting ad insertion technology, together with the
streaming media services of Total Connect Communications Inc. to deliver
the Rhona content in audio/video format to its Internet audience.