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Politics : Formerly About Applied Materials -- Ignore unavailable to you. Want to Upgrade?


To: Proud_Infidel who wrote (47264)5/25/2001 8:32:11 AM
From: w0z  Read Replies (2) | Respond to of 70976
 
Brian, I wish I could agree with you...but the release indicates otherwise. Using mass media to target semi fab managers is akin to a hydrogen bomb instead of a well-placed bullet to eliminate Saddam Hussein...it makes absolutely no sense! For much less than $30 Million, you could do a very focused campaign...heck you could probably give 300 fab managers $100K each if it were legal.

I'm afraid I put this one in the "inflated CEO ego" camp and am truly surprised and very disappointed that Jim Morgan signed off on it!



To: Proud_Infidel who wrote (47264)5/25/2001 9:18:42 AM
From: willcousa  Respond to of 70976
 
I think the ads are also targeted to the asia market where others have more of a stake. That is the reason an asian city is featured.