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Politics : Formerly About Applied Materials -- Ignore unavailable to you. Want to Upgrade?

To: w0z who wrote (47267)5/25/2001 8:49:50 AM
From: Proud_Infidel  Read Replies (1) | Respond to of 70976
 
I'm afraid I put this one in the "inflated CEO ego" camp

I am not quite sure how you arrive at this conclusion based upon the current commercials. Morgan has established AMAT as a global leader for the 21st Century over the past 25 years. If this were truly "ego-driven" it would have occurred many years ago, and would have probably featured Jim in the commercial.

BK



To: w0z who wrote (47267)5/29/2001 2:35:57 PM
From: Katherine Derbyshire  Read Replies (1) | Respond to of 70976
 
>>Using mass media to target semi fab managers is akin to a hydrogen bomb instead of a well-placed bullet to eliminate Saddam Hussein...it makes absolutely no sense! <<

For $30 million, you could buy 5000 full-page ads in Solid State Technology. In other words, for $30 million you could just about buy *all* of the ad space in *both* of the industry's leading print publications, for the entire year.

Katherine


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