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To: GVTucker who wrote (137410)	6/14/2001 12:14:28 PM
From: Bob Kim	Read Replies (1) \| Respond to of 186894

OT, GV, Do you think the SIA will be able to pull a fast one on the congressional subcommittee today?

To: GVTucker who wrote (137410)	6/18/2001 6:03:33 AM
From: Amy J	Read Replies (1) \| Respond to of 186894

Hi GV, You stated, "all about continuing to increase profits", when in fact, new products originate first by solving customer/market/industry problems/needs, then by filtering the concept idea through financial analysis to determine if it merits a go ahead. If the market size is big enough and the need valid enough, the money follows. The way you worded it, sounded off to my ears because there was no mention/focus of customer/market needs, which is what leads innovation. For an extreme example, look at how P&Gamble does it. They find-the-money by initiating 5,000 field studies/year to identify existing consumer problems. An innovative product that fixes a potential customer's problem could be a new market for them. Regards, Amy J