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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: andreas_wonisch who wrote (50399)	8/8/2001 5:39:07 PM
From: TechieGuy-alt	Read Replies (3) \| Respond to of 275872

<snip> even the mainstream media knows that AMD should do something over its "Megahertz image" and how it would pay off. Now that AMD has a viable dual processor platform, they need to change the rules of the game. That's the only thing that will (may) work against Intel. They need to start pushing the OEM's to start selling 2x1.2 = 2.4GHz systems! These will easily compare in MHz and performance against the 2GHz P4's as well as compare well in price. You just know that Intel is trying to move it's sweet spot just above AMD's (in MHz) and then go to an asymptotic pricing scheme. This would be a good effective strategy against the $500+ 2Gig P4's. Is Win XP going to be MP capable? TG

To: andreas_wonisch who wrote (50399)	8/8/2001 5:48:55 PM
From: Road Walker	Read Replies (7) \| Respond to of 275872

Andreas, re: MHz v. Performance To communicate with a consumer who only understands one performance criteria is extremely difficult. You have about 2 seconds in any kind of ad to get their attention, if you accomplish that, you've got about 10 seconds to get the idea across. How about this one. You show two cars, a huge gas guzzler with a large engine (labeled Pentium), and a sleek sports car with a smaller engine (labeled Athlon). You ask the consumer, even though the engine is bigger in the Caddy, which car runs faster? You get his attention, you communicate an idea with familiar products, you maybe get him to think outside his prejudice. (copyright - John Fowler) There are probably better concepts, that's off the top of my head. But the idea remains the same, communicate on their level, don't preach, don't try to get the consumer to learn a new value system. They are lazy, they really don't care about your product, and they will only give you a second if you figure a way to amuse or entertain them, or show them something they like to look at. John