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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: Road Walker who wrote (50415)	8/8/2001 6:06:41 PM
From: kash johal	Respond to of 275872

John, AMD is gonna need to rely on its lousy marketing team to keep its head above water. The odds are pretty low. Kash

To: Road Walker who wrote (50415)	8/8/2001 6:06:45 PM
From: andreas_wonisch	Respond to of 275872

John, Re: How about this one. You show two cars, a huge gas guzzler with a large engine (labeled Pentium), and a sleek sports car with a smaller engine (labeled Athlon). Very good concept. Petz posted some similar ideas when the P4 was introduced (e.g a boat with many people paddling out of sync labeld Pentium 4 vs. a smaller boat with everyone in sync), and I am shocked that AMD's marketing still hasn't done anything about it. You might want to mail your suggestion to AMD's marketing but I don't expect anything to change. That's really a shame since in this case it's rather easy to come up with some smart ideas and AMD would have enough benchmarks to actually prove their claims (not some obscure Photoshop filters like Steve Jobs touting the Mac's performance advantage). With more than 7 million processors sold each quarter even a mere $5 rise in ASPs would allow AMD to spend more than $25 million for advertising each quarter (or $100 million a year). That should be enough to launch a small but targeted US wide campaign with television, print and Internet advertising. But I guess this is just not Jerry's style... He rather fights his personal archenemy Intel to the death instead of looking for alternatives to sell "his" processors for a reasonable price. There are probably better concepts, that's off the top of my head. But the idea remains the same, communicate on their level, don't preach, don't try to get the consumer to learn a new value system. I fully agree here. There are tons of analogies AMD could use (racing cars, Olympics, parodies for "Megahertz doesn't matter" etc.) to get the consumer's attention. After they have it, it should be relatively easy to communicate the message since they have good facts and aren't lying to the customer. Andreas

To: Road Walker who wrote (50415)	8/8/2001 6:08:23 PM
From: Petz	Read Replies (1) \| Respond to of 275872

Some marketing ideas I had: Message 15224755 petz Message 15225088 petz Petz

To: Road Walker who wrote (50415)	8/8/2001 6:17:12 PM
From: AK2004	Read Replies (3) \| Respond to of 275872

John many (most if not all) would disagree but the bigger problem is the "experts". I do not view discrepancy in MHz as a problem at all. Few weeks back I got the following comparison of athlon vs p4 from a salesperson person trying to sell systems both athlon and intel: 1) athlon systems are slower than either pIII or p4 at the same clock rate 2)most of the athlon system fail within 2 years (the product was not even out for 2 years) and many fail within 6 months 3)athlon is not compatible with x86 standards and then he added that it can not even use rambus memory 4)and when compared on value basis (I asked for that one) I would only get my $$$ worth if I buy intel system here you have a real problem. Regards -Albert ps I asked him if he sold any systems today he said no.

To: Road Walker who wrote (50415)	8/8/2001 8:41:28 PM
From: Jim McMannis	Read Replies (2) \| Respond to of 275872

John, Think of a P4 as a car that's stuck in second gear and is sold on the basis of RPM. All Revs., no go. Jim

To: Road Walker who wrote (50415)	8/8/2001 8:59:21 PM
From: 5dave22	Read Replies (1) \| Respond to of 275872

John and thread, I will tell you this right now. AMD's advertising agency sucks. As evidenced by their past work. This is the same team that came up with Priceline's William Shattner coffeehouse campaign. Also, a better agency would have convinced them the necessity of branding long ago. Now, it's catch up, and neither Hil Holiday or AMD is talented enough to do it, IMO. But I still hold shares, so I hope I'm wrong. Dave

To: Road Walker who wrote (50415)	8/8/2001 9:30:16 PM
From: bacchus_ii	Respond to of 275872

RE:"How about this one. You show two cars, a huge gas guzzler with a large engine (labeled Pentium), and a sleek sports car with a smaller engine (labeled Athlon). You ask the consumer, even though the engine is bigger in the Caddy, which car runs faster? You get his attention, you communicate an idea with familiar products, you maybe get him to think outside his prejudice. (copyright - John Fowler)" AMD have to do something, but this one would be like giving marketing contract to Intel :-( Only young pore fools will buy the sport car, serious people will chose the comfort and security of the Caddy (read business and wealthy customers). Exactly what Intel would like to see from AMD's marketing campaign. Gottfried