To: stephen wall who wrote (3678 ) 8/14/2001 12:59:32 PM From: TheStockFairy Read Replies (1) | Respond to of 46821 <<Also, mentions that many of the trades on the exchanges are 'funny'. Never go to physical delivery..just trying to prime the market..>> Last year, my estimate was that 90% of trades were financial. This year I'm thinking 99% are financial. I think Sep/Oct are going to be good months for physical delivery and Jan 02/03 are also going to be brisk. The energy companies are great at trading, but from what I have seen they are not that great at good ol' fashoned selling. In my view, there has to be customers at all levels for the trading market to work. I would position a trading platform in the following manner: I would start with old long distance sales reps, not noted for being the most interested in selling complex solutions (ie, "How much do you pay for long distance now, I can knock a penny a minute off your current calling plan.) They would be the best, IMO, at selling a commidity product. Second, I would provide them compensation whether a customer placed an order online or directly with the rep. As time moved on, I would have more and more of a push for the customers to go to the website and place orders from a list of pre-existing circuits, so the customer is, in fact, taking inventory out of the system by himself. Then I would reduce sales headcount. I think that when the above occurs, we will have a traded market. There would be a nice percentage of physical circuits, which, I feel, would actually drive the market. With full use of an online trading platform that is distributed to end users, the traders can actually claim they reduce a carrier's sg&a by 25%.