Leading global online careers site chooses Akamai EdgeSuite for optimal performance and
customisation; Monster.com to deploy Akamai's integrated services for delivery of customised
Web site presentation from the edge.
M2 Presswire, July 31, 2001 pNA
Full Text
M2 PRESSWIRE-31 July 2001-Akamai: Leading global online careers site chooses Akamai EdgeSuite for optimal performance
and customisation; Monster.com to deploy Akamai's integrated services for delivery of customised Web site presentation from the
edge (C)1994-2001 M2 COMMUNICATIONS LTD
RDATE:31072001
London -- Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of distributed application and content delivery
services, today announced that Monster.com, the leading global online careers site and flagship brand of TMP Worldwide Inc., will
deploy the Akamai EdgeSuiteSM service to take advantage of greater online performance and content customisation while
minimising infrastructure requirements.
An EdgeSuite customer through Internap Network Services (NASDAQ: INAP), a strategic Akamai reseller and provider of
intelligent routing services over the Internet, Monster.com will now benefit from greater reliability and scalability by off-loading
additional content to Akamai's globally distributed network. By implementing dynamic Web page assembly at the edges of the
Internet, Monster.com will experience faster, more reliable provisioning of new content and updates. Monster.com will also leverage
Akamai's geo-location and bandwidth characterization functionality to deliver customised content to end users. With a global
audience that currently spans 21 countries, Monster.com will be able to provide timely, customised content internationally.
"With our continuous focus on building the Monster.com brand worldwide, Akamai enables us to cost-effectively enhance the user
experience by tailoring our site presentation accordingly," said Brian Farrey, Monster.com group president - strategy, product &
technology. "The EdgeSuite service provides top-quality performance, which our users expect, in addition to support for sudden
increases in capacity. We look forward to passing on these advantages to our users, to further assist their Web-based research for
valuable job leads and information."
Monster.com is a lifelong career network that job seekers use to manage their career, providing the ability to access the most
progressive companies, as well as interactive, personalised tools to make the process effective and convenient. According to Media
Metrix, Monster.com recently recorded record-high site traffic figures for May 2001 with an all-time high reach* of 8.1 percent and 7
million unique visitors.
"Monster.com has successfully engaged a rapidly-growing, global user base with its unique network of sites and quality service,"
said Ian King, general manager for Northern Europe, Akamai. "It's exciting to play a role in Monster.com's efforts to scale its Web
operations. By using the EdgeSuite service, Monster.com will be able to effectively add the value of content customisation to its
offerings."
The Akamai EdgeSuite service is an integrated set of functionalities designed to reduce Internet infrastructure costs and
complexities by extending the performance, scalability, and reliability benefits of content delivery across an entire Web site. Akamai
EdgeSuite enables the generation and delivery of dynamic content by constructing Web pages from component pieces that can be
targeted and delivered from locations optimised for each end user. Akamai's geo-location and bandwidth characterisation
functionality correlates geographic and network information to anonymous IP addresses, enabling the customisation of content
without compromising end user privacy.
Notes to editors:
*"Reach," which equals the percentage of the total Internet population who accessed Monster.com in the month of May.
About Monster.com
Monster.com, headquartered in Maynard, Mass., is the leading global careers website, recording over 25 million unique visits during
the month of June 2001 according to independent research conducted by I/PRO. Monster.com connects the most progressive
companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them
more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United
States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany,
Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. More information about Monster.com
is available at www.monster.com
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 9,500 employees in 32 countries, is the online recruitment leader, the world's
largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies.
TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct
marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500
companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at
www.tmp.com.
About Akamai
Akamai is the world leader in delivering Internet content and distributed application services. Akamai helps over 1400 businesses
across the world to recover a return on their Internet investment (in some cases by up to 200%) by reducing the complexity and cost
of operating a web infrastructure and significantly increasing their web performance and reliability.
Today, 10% of all Internet content is served from Akamai's boxes and Akamai serves over 70% of the top 50 highest traffic websites
in the world through its 9,700 servers in over 56 countries.
Akamai's client list: William Hill, Ministry of Sound, Nasdaq, Yahoo! Miscrosoft, Apple and MSN are just a few of those who have
been 'Akamaized'.
www.akamai.com
CONTACT: Suzy Dowsett, Thinkconsultancy Tel: +44 (0)1753 672 755 e-mail: suzy@thinkconsultancy.co.uk
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